The Challenge

When Jody Wilkins joined Concur as the Internal Communications Business Partner, he was tasked with building an IC model to fit a business that was growing rapidly. With a business and leadership team that lived and breathed metrics, it was crucial that Jody be able to demonstrate the value of communications in data, not opinion. However, without the Poppulo platform at his disposal, Jody was unable to:

  1. Track whether or not employees were actually engaging with internal communications
  2. Quantify the business value of internal communications to the organisation
  3. Increase the internal profile of IC amongst the senior management team

“Before we became Poppulo customers, it was really challenging for our IC team to add value. Aside from the measurement, we were sending out emails that weren’t captivating employees as they arrived in their inboxes… but not anymore!”


When we started researching software for the IC space, there was one candidate that stood out among all others. We chose Poppulo and it was the best decision we ever made

Jody Wilkins, Concur

The Solution

Poppulo has helped Jody and the Concur team speak the language of the senior management team: data.

“When we started researching software for the IC space, there was one candidate that stood out among all others. We chose Poppulo and it was the best decision we ever made”

The Poppulo platform has helped the IC team at Concur to elevate their performance

  1. “The data has helped us to conclusively report on the effectiveness of IC so we can draw a straight line to how we’re supporting the organization’s goals”
  2. “We’ve been able to reduce the amount of irrelevant email. Previously we employed a spray-and-pray mentality. Today, we’ve drastically reduced the amount of email our employees receive, helping their productivity”
  3. “Our emails look great – in fact, we designed our custom templates to mirror our intranet and this helps to drive intranet traffic – with one consistent look and feel”
  4. “We know our employees love videos, and with Poppulo we can embed videos directly into our emails – it’s better for me as a communicator but it’s a better experience for our employees too.”

“I love that Poppulo is built for the needs of internal communicators – it makes it so easy to use”


I love that Poppulo is built for the needs of internal communicators – it makes it so easy to use

Jody Wilkins, Concur

Top Takeaways

  1. Measure and improve: “The insights that we get from Poppulo have helped us to improve the quality and impact of our IC”
  2. Recognition from the top: “Without data, there’s no way I would have the relationships I do with our leaders”
  3. IC as a strategic partner: “Poppulo has been the main difference in transitioning IC to a trusted strategic advisor to our business”

“I can now go into decision-making meetings with my leaders and make a business case. I can share what we’ve learned from our employees through our internal email communications; whether it’s traffic to the intranet portal, benchmarking or trending specific campaigns. There’s nothing like throwing up a pie chart, or an email performance issue-by-issue, to have your data-driven leaders say ‘hey Internal Communication has thought this through.’ And now these leaders can say we are making the smart business decision and we have the data and measurement to prove it. That’s exciting for me.”

“One of our senior leaders recently said to me “Without the data you provided, we would have gone in a completely different direction.” To me that highlights the real value of measurement – and the importance of internal communicators using measurement, and sharing insight and measurement with stakeholders.”