Dive into the Future of Internal Communications and Employee Engagement at Engage Boston 2020!

May 21, 2020

Welcome Party - Wednesday, May 20th

Welcome Party 6-8pm
Location TBD

Conference Day - Thursday, May 21th

Registration, Breakfast + Networking
US Poppulo President Welcome
Eric Shealy
Opening Keynote
The shift from HR to Employee Experience mindset and the organizational shift

In this session you will learn how Employee Experience has come to life through co-creation and integration across functions. Mark will explain how Airbnb had 3 separate messaging channels: (1) external comms was done through public policy, (2) marketing comms was done by the CMO/marketing team, (3) external comms was done by the employee experience team. Mark pioneered the shift from HR to Employee Experience, which has since created significant changes in the way organizations globally are looking at expanding the HR function to focus on the entire employee journey.

Customer Case Study
Coffee Break + Networking
Numbers to Stories: Using Visual Storytelling to Bring Your IC Data to Life
Jackie Berg, Brilliant Ink’s Head of Research

One of our greatest opportunities as internal communications professionals is to tap into the power of data. While our colleagues in Marketing have long used data-driven insights to set and refine strategies, communicators have lagged behind. Now, as internal communications tools and resources become increasingly sophisticated, we’re gaining access to more and more powerful data about our people’s communications preferences and behaviors. But it’s easy to get overwhelmed by the volume of data and how to pull out the most important insights.

In this session, Jackie Berg, Brilliant Ink’s Head of Research, will draw on her vast experience in data storytelling and apply it to internal communications to help you pull out key insights from your measurement data and present them in a visually compelling way. The session will cover specific tips and techniques for:

  • Distilling and translating data – from newsletter opens to open-ended survey comments – into actionable insights.
  • Choosing the right kinds of visuals to illustrate different types of data points.
  • Tailoring your data story for a leadership audience, highlighting the information that matters most.
  • Using your measurement story to demonstrate how you’re moving the needle on employee engagement, and to get more resources, budget and support!

 

In this session you will:

  • Learn strategies for analyzing and extracting key insights from common sources of internal communications data, including email and newsletter clicks/opens and survey responses.
  • Understand how to use different types of visualizations to illustrate various types of data and tell a compelling story to key stakeholders.
  • Gain insights into the best ways to advance from simply presenting data, to sharing analysis, recommendations and next steps.
  • Learn how to collect meaningful quantitative data from places you’d least expect – without necessarily investing in expensive software and tracking tools.
Lunch & Networking
Customer Speaker Case Study
Customer Speaker Case Study
Alan Beiagi, Senior VP of Product at Poppulo

Most executives would agree that getting communication right is critical to a great employee experience and business performance. But few would say their organization is currently as good at this as they would like – or as they need to be. Communication in organizations is often taken for granted and underinvested. Too often, managed communication in organizations suffers from the illusion that a communication sent, in whatever format, has been received and its meaning understood.

In this presentation we will discuss, when it is done well, communication is one of the biggest enablers an organization can leverage, helping make work easier for employees.

Developing an Experience Framework
Tchicaya E. Robertson, Ph.D

The business challenge:
There is too little focus on the role that culture plays inside the organization. There is even less on how culture influences the customer experience (CX). We know that a culture of equality drives value (IWD 2019) so it stands to reason that experience inside an organization (People Experience, PX) drives the experience of customers which in turn leads to

 

The barrier:
Companies have no way to quantify the value of PX because a robust PX framework does not exist. If leaders understood the dimensions of PX and could quantify the impact of PX on CX, they could create a more strategic roadmap for growth.

 

The Resolution:
What are the dimensions of PX? What is the relationship between PX and CX? Are companies with a better PX more valuable? Do companies with better PX have more positive customer experience metrics?

 

What will attendees take away:

  • What is People Experience?
  • What are the moments that matter at work?
  • How do organizations identify, capture, measure, and manage the moments that matter?
  • What role does communications play in defining and cultivating these moments?
Coffee break + Networking
Customer Case Study
Customer Case Study
Closing words from Eric Shealy, Poppulo US President
Networking + Happy Hour