Elevating Internal Communications Through Thoughtful Planning

Carl Ledwidge

Carl Ledwidge

Technical Services Team Lead, Poppulo
Brendan O'Connor

Brendan O'Connor

Head of Global Services
Poppulo
Day One – Customer Day Masterclass: 1:00pm

Unlocking your full potential with data: Maximize your subscriber data to enhance your account

Elevating your account from a Standard technical and data solution to Enterprise Class. This session will highlight how using good data can lead to optimization and increased engagement within your account.

Key highlights:

  • How good is your data? Personalized Data Audit by Poppulo
  • Solutions that will improve your data
  • Poppulo Customer Success Stories
  • Using persona data to increase engagement
Day One – Customer Day Masterclass: 2:00pm

Create smarter comms: Increase engagement & improve employee experience – become an IC Superhero!

Join the Poppulo Design team as they share IC design best practice advice and benchmarks with actionable (superhero) takeaways to increase engagement & improve employee experience!

Key highlights:

  • Maximize the impact of your brand
  • Learn what success looks like for your peers
  • Smart targeting: great employee experience every time with a targeted personalized approach
Jaclyn Ward

Jaclyn Ward

Head of Design, Poppulo
Cathriona Carroll

Cathriona Carroll

Design Team Lead, Poppulo
Ann Melinger

Ann Melinger

CEO, Brilliant Ink
Jackie Berg

Jackie Berg

Director of Research & Business
Development, Brilliant Ink
Day One – Customer Day Workshop: 3:50pm

Elevating Internal Communications Through Thoughtful Planning

This hands-on workshop will tackle the most commonly experienced pain-points in employee communications and share actionable strategies for how to elevate IC in your organization, including:

  • Developing a charter for the IC team that defines and clarifies its role and ensures stakeholders know how to engage
  • Building a highly visual chart that illustrates what, where, when and how the cascade of information works inside your organization
  • Clarifying the purpose and process for all internal communications channels, including guidance for selecting the most effective channel for different topics and audiences
  • Building basic KPIs for measuring progress and demonstrating impact
  • Creating tools to help stakeholders build their own effective communications plans and materials