Our next Poppulo Communicators Forum will be in San Francisco on September 12th, 2019. Register soon to hold your spot.

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The Event

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The Future of Internal Comms

Listen and learn from industry experts and Poppulo Internal Comms Advisors. Gain the tools and knowledge to help you and your team elevate internal communications in your organization and prove the value of the IC function to your leadership team.

Customer Experiences

The Forum gives you the opportunity to hear from leading Internal Comms practitioners sharing their experiences and giving best practice takeaways that can be applied by all attendees.

Networking

It will be an unmissable opportunity to network with other senior leaders, share ideas and build professional relationships.

Speakers

Preston Lewis

Preston Lewis

Founder & CEO, Intactic

As a recognized expert in employee engagement, branding and strategic internal communications, Preston leads strategy development and employee experience design programs within some of the most reputable companies in the world. He is an energetic and creative leader who is intimately involved in all aspects of the Intactic business—actively driving current projects and growing the thriving company.

Jessica Brubaker

Jessica Brubaker

Initiative Communications Lead, McDonald’s USA

As Initiative Communications Lead for McDonald’s USA, Jessica uses a smart, data-driven content strategy to raise awareness and adoption of key business initiatives. Her work ensures franchise owners of McDonald’s and corporate employees feel engaged with the information they need, when they need it. Jessica creates, deploys and finds innovative uses for a variety of modern communications channels.

Jennifer Gunst

Jennifer Gunst

Senior Client Strategist, Brilliant Ink

With a background in corporate communications and media relations, Jenn understands the importance of ensuring employees are prioritized in organizational communications. Jenn leads a number of key accounts for employee experience agency Brilliant Ink. Whether building bridges with HR, partnering more fully with external comms or counseling senior leaders on messaging, Jenn loves to help clients realize the powerful results of putting their people first.

Kate Angus

Kate Angus

Head of Accounts, Brilliant Ink

Kate is the Head of Accounts for employee experience agency Brilliant Ink. She’s all about inspiring people to dream big and rethink the way they connect with their jobs, their companies, and most of all their lives. Whether that’s through a memorable new hire onboarding experience or compelling leader communications, Kate relishes working side-by-side with clients to solve some of their most pressing employee experience challenges.
Ruth Kennedy Mountjoy

Ruth Kennedy Mountjoy

Director of Communications, AECOM, DCSA

Ruth has contributed to the success of nearly 50 initiatives and multiple business objectives. She has transformed internal communications from producing a weekly newsletter to a modern team of business partners, writers, graphic designers, videographers and editors, sound mixers, podcasters, analysts and above all – connectors.

Mark Heslop

Mark Heslop

Head of Product Marketing

Mark leads the Product Marketing team at Poppulo and is responsible for driving marketing strategies that help Poppulo transform workplace communications and engagement.  A natural story-teller, Mark brings creativity and energy to help bring products to market.

Why Attend

Join other senior IC practitioners and learn valuable takeaways from industry experts. Build professional relationships with industry peers in the United States.

  • 01. Discover best practice insights from industry thought leaders.
  • 02. Be inspired by what other organizations are doing.
  • 03. Use the opportunity throughout the morning to put the theory into practice.
  • 04. Network with your peers, share stories and make lasting professional connections.
  • 05. Learn from the marketing-leading IC software and services organization.
  • 06. Leave with strategic tips and actions that can make a real difference in your organization.

Agenda

Poppulo Communicators Forum San Francisco 2019

8:30 am
Registration & Continental Breakfast

9:00 am
Introduction and Welcome

9:15 am
Opening Keynote with Preston Lewis: Modern Employee Communications: What you can do now to create a better employee experience

Let’s be real, most companies are have a hard time meeting employee expectations when communicating at work. As technology evolves, our approach to internal communications also needs to change.

 

Our role as communicators is to partner with leaders and managers to ensure that we are constantly facilitating an ongoing conversation about how design and deliver a better employee experience. However, making this plan a reality has its challenges as we navigate the realities of how things get done inside our companies.

 

This session will illustrate a new vision for the modern employee experience and identify the key factors that we can influence to lead to higher levels of employee engagement and overall satisfaction.

 

Other elements will include:

  • The distinction between employee communications, experience and engagement
  • A holistic employee experience framework
  • The key elements of modern internal communications
  • A human-centric approach to HR communications
  • What you can do now to move from theory to action

10:15 am
Engaging Employees in a Multi Channel World with Mark Heslop

10:45 am
Coffee Break

11:00 am
Breaking Through: Creating Content that Resonates

There are more than 128 Billion work-related emails sent each day. How can you create content that breaks through the noise, resonates with your employees and drives them to action? Hear how McDonald’s USA is doing just that by following just a few, simple steps.

11:30 am
Time to get personal

In the Age of Algorithms, preference has usurped content as king. From the Netflix queue to our social media feeds, algorithms are working hard to serve up just what you want to see – and nothing else. Learn how a small team of DIY Communicators targeted content and brought the personal into Internal Communications, without algorithms and with limited resources.

12:00 pm
Lunch

1:00 pm
Elevating internal communications through thoughtful planning with Brilliant Ink

This hands-on workshop will tackle the most commonly experienced pain points in employee communications and share actionable strategies for how to elevate IC in your organization, including:

  • Developing a charter for the IC team that defines and clarifies its role and ensures stakeholders know how to engage
  • Building a highly visual chart that illustrates what, where, when and how the cascade of information works inside your organization
  • Clarifying the purpose and process for all internal communication channels, including guidance for selecting the most effective channel for different topics and audiences
  • Building basic KPIs for measuring progress and demonstrating impact
  • Creating tools to keep stakeholders build their own effective communications plans and materials

2:00 pm
Optional: Poppulo Tips & Tricks

2:45 pm
End of Event