Thank you to everyone who attended the Zurich Forum. It was a fantastic event with 60+ senior communication professionals from Adidas, Sonova, Deloitte, FIFA, Novartis and Givaudan, among many others, in attendance. Thank you to our customer speakers who included The Head of Internal Communications for Nestle Purina; The International Internal Communications Director at CDK Global, the Global Head of Scientific Communications with Roche; CEO, and Global Group Business Director of Audience Inc; and Mike Pounsford, past president of the IABC.

View the presentation slides from the day here.

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The Event

Watch the video to find out more about Poppulo events.

The future of Internal Comms

Listen and learn from industry experts and Poppulo Internal Comms Advisors and network with industry peers. Gain the tools and knowledge to help you and your team elevate internal communications in your organization and prove the value of the IC function to your leadership team.

Customer Experiences

The Forum gives you the opportunity to hear from leading Internal Comms practitioners sharing their experiences and giving practical best practice takeaways that can be applied by all attendees.


The Poppulo Communicators Forum Zurich 2018 will be an unmissable opportunity to network with other senior leaders, share ideas and build professional relationships.


Dan McLoughlin

Dan McLoughlin

Head of Internal Communications at Nestle Purina

Dan leads the internal communications strategy for Purina across the Europe, Middle East and North Africa region, connecting employees to our belief that people and pets are better together. There are around 8,000 people working for Purina in EMENA, which is part of the wider Nestlé Group.

Sian Cargan

Sian Cargan

International Internal Communication Director, CDK Global

Sian Cargan is the International Internal Communications Director at CDK Global. CDK Global are the leading provider of software for the automotive industry, with employees in over 30 countries and customers spread across the globe.

Philip Atkinson

Philip Atkinson

Global Head of Scientific Communications, Roche

Philip is an experienced life-science leader and communicator. He has a strong track record of building and developing high-performing teams to improve the way the benefits of medicines are delivered to patients and society. He is currently Global Head of Scientific Communications at Roche and has additional experience at Novartis, Sanofi, Reckitt Benckiser and The Medicus Group of Communications Agencies.

 Mike Pounsford

Mike Pounsford

Founder of Couravel and Chairman of the IABC

Mike’s international clients include GSK, BAE Systems, Pfizer, Syngenta, TUI Travel plc, Thales, Vodafone and others. He founded Couravel in 2001 to work with clients to clarify and communicate purpose, vision and strategy, to design and deliver engagement programmes, and to develop the communication capabilities of leaders and managers. He works with private, public and third sector organisations.


Tim Ferguson

Tim Ferguson

CEO, Audience Inc.

A communications strategist, facilitator, meeting designer and presenter coach, Tim brings multiple stakeholders together to define communication objectives, establish clear messages, and align on priorities. Tim has developed practical techniques that are straightforward and effective, and has helped presenters discover how they can always elevate their performance and expand their comfort zone, no matter where their starting point may be.


Jeff Bateman

Jeff Bateman

Global Group Business Director, Audience Inc.

Seasoned Account Director Jeff Bateman CMP has one thing on his mind “What’s in it for me?” Whether in his role as strategist or facilitator or presenter or coach, answering this question on behalf of the audience is the foundation for everything that he (and his team) deliver. With over 20 years MICE industry experience Jeff’s unerring focus on the business objectives is matched only by his ability to marry his practical insights with creative thinking.

Eoin Cotter

Eoin Cotter

Internal Communications and Employee Engagement Advisor, Poppulo

Eoin works closely with IC Leaders across EMEA to understand their challenges and leverage Poppulo’s best-in-class technology to deliver more effective and measurable internal communications.

Andrew McNeile

Andrew McNeile


Andrew is an experienced business leader with over 30 years experience in the technology space. Andrew has helped to pioneer cutting edge, innovative solutions over the course of his career.

Why Attend

Join other senior IC practitioners and learn valuable takeaways from industry experts. Build professional relationships with industry peers in Switzerland.

  • 01. Discover best practice insights from industry thought leaders.
  • 02. Be inspired by what other organizations are doing.
  • 03. Use the opportunity throughout the morning to put the theory into practice.
  • 04. Network with your peers, share stories and make lasting professional connections.
  • 05. Learn from the marketing-leading IC software and services organization.


Poppulo Communicators Forum Zurich 2018

November 23, 2018

8:00 am
Registration & Networking Breakfast

8:30 am
MC Introduction & Welcome

Andrew McNeile, VP EMEA/APAC Poppulo

8:50 am
The Important of Data: Measurement and Analytics

Kieran Ivers, Enterprise Communication Specialist, Poppulo

9:20 am
Reaching the Disengaged Workforce

Sian Cargan, International Internal Communication Director, CDK Global

9:50 am
Dan McLoughlin, Head of IC Nestle Purina

The Purpose of Communication

10:15 am
Networking Coffee Break

10:45 am
Audience Inc: Jeff Bateman and Philip Atkinson

The 3 D’s of Communication

11:00 am
Panel Discussion: The 3D's of Communication (Dialogue, Discussion, Debate)

Philip Atkinson, Roche; Tim Ferguson & Jeff Bateman, Audience Inc

11:30 am
Leading the Big Conversation: How to Communicate With People to Create Transformative Conversations That Build Faster and More Agile Approaches to Change

Mike Pounsford, Chairman and past President of the IABC

12:30 pm
Networking Lunch

1:15 pm
Workshop 1: Audience Inc: The Magic of (Internal) Event

Workshop 1: Poppulo: Using Your Channels to Communicate Effectively

1:45 pm
Wrap Up & Close of Event