Tight Budgets and Tough Times: Build a Winning Business Case for Employee Communications
Private Masterclass with David Grossman

September 22, 2020 @ 12pm EST

Over the past months, Internal Communications has achieved greater visibility than ever before. Executive leaders have turned to their IC teams to keep employees informed, aligned and engaged during difficult times. But unless IC can translate the current spotlight into long term investments in processes, programs, and infrastructure, recent gains may be lost as the sense of crisis recedes. That’s why building a strong business case for IC supported by a winning budget proposal is so important.


About this session

Poppulo invites you to join David Grossman, CEO of The Grossman Group, author, and expert in internal and leadership communications on Tuesday September 22nd for a 90 minute masterclass, to learn how you can create an effective business case and budget proposal that will lay the groundwork for future success.

In this invitation-only leadership Masterclass, you will join a select group of leaders in learning how to more effectively:

  • Assess the work of the past months to understand what has worked, what hasn’t, and where you are today
  • Develop a vision and plan for addressing the changes and uncertainty employees are likely to face over the next year
  • Engage partners, influencers and power brokers in your organization to support your vision
  • Build a compelling, data-driven business case and budget request for the IC function to deliver the benefits your vision sets forth

Meet the Speaker

David Grossman

David Grossman

CEO of The Grossman Group

David is Founder and CEO of The Grossman Group, an award-winning Chicago-based communications consultancy focused on organizational consulting, strategic leadership development and internal communications. The Grossman Group’s client roster represents a wide range of industries and includes some of the world’s leading companies such as Abbott Laboratories, Amazon, Amsted Industries, Hillrom, Johnson & Johnson, Lockheed Martin, McDonald’s, Microsoft, and SC Johnson, among others.

Employee communications leaders have found our previous sessions incredibly valuable

“Thought it was a great session! The moderator did a good job facilitating and it was interesting to hear from other members about their challenges and how they are addressing them.”

— SC, Global Digital Channels Manager, International Telecom Provider

“Excellent session. I found the ideas generated and solutions shared to be very valuable!”

— EW, Global Head of IC, Global Logistics Provider

“Very informative and worthwhile session. Thank you for organizing it. Looking forward to our followup meetings.”

— BT, HR Director, Global Beverage Supplier

Invitation only. Reserve your seat

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Thank you

Thank you for your registration.

If you have any questions please contact conference@poppulo.com