Control and flexibility
One place to control and coordinate mass email communications. Flexible set-up allows you to tailor it to the unique needs of your organization.
Planning and coordination
Improve email planning, prioritize key messages and avoid duplication by viewing all planned and sent emails on an enterprise-wide calendar.
Performance and measurement
Measure results across communication teams, analyze how employees engage with email and give communicators access to their own local reports.
Collaboration and feedback
Collaborate on email content at global and local levels. Share content and branded assets to ensure message consistency. Use workflows to get feedback and sign-off.
Segmentation and content targeting
Integration with internal systems provides up-to-date lists and HR data to better target content to employees, allowing communicators to increase relevance and engagement.
Scalable and secure
Because it’s a cloud-based service, it’s easy to scale for five or 500 users. Poppulo is ISO 27001 certified, and trusted by many of the world’s most security conscious organizations.
Control Center
To maximize the impact of internal communications in a large organization, you need control.
When using email as the channel for sending key messages to employees, Control Center gives you the oversight and governance to make sure all communicators across your organization are using it properly.
Whether it’s light-touch oversight or tight control, you can configure the platform to suit your team structures and communications culture.
Enterprise email tracking software
With a global calendar, library and cascade functionality, Poppulo enterprise ensures the communications teams across your organization coordinate more effectively, move faster, and achieve better results.
The global calendar provides the central communications team with a unified, organization-wide email tracking view to ensure global and local activity work together rather than compete or confuse.
- Prioritize key messages
- Schedule blackout periods when others cannot send mass-emails
- Filter the global calendar on an account-by-account basis
Share templates, images and best practice documents for consistency of email messaging across all your communications teams. Foster collaboration on content creation while ensuring brand consistency.
- Share templates designed to brand guidelines
- Collaborate on email content
- Stored images and assets are controlled centrally
- Share content folders with regional teams for translating to different languages
Deliver emails with global content to regional communicators, giving them the opportunity to add local content before email delivery to their audiences.
- Give regional communicators autonomy while making sure central messages always get through
- Retain central control by setting limits on number of articles and word count
- Analyze the performance of cascaded content
Global Reporting
Get insights into which employee groups are most and least engaged with your email communications. See how content performs across all communicators to understand what works. Benchmark performance for continuous improvement in your email strategy and tactics.
Global reports
Analyse email performance across all communications team.
Content reports
Track content popularity across the organization and use these insights to inform your content strategy.
Customized reports
Layer employee data on top of email performance to identify trends that provide actionable insights.
Account and user performance
Easily identify best and worst performing User Accounts, sharing best practice and taking corrective action where needed.
The leading enterprise email service providers
Centrally manage the lists and employee data your communicators use for email, while ensuring they have more accurate data at their fingertips to better target emails and analyze results more effectively.
Easy integration
Integrating with HR system and Active Directory means your communicators are working from a single source of truth.
Flexible configuration
No two organizations manage their data the same way and we can configure to fit almost any scenario.
Central data control
The Employee Data module enables the central communications team to manage all the data easily and in one place.
Centralized list management
Configure accounts to control which data different communicators can access and where data is centrally stored.
Communicate by reporting line
Send emails based on management hierarchy or to employees who are part of a particular reporting line.
Poppulo the all in one platform
for Internal Communication
Interactive email
Transform your internal communications with attractive, engaging emails that are highly personalized, interactive and can be targeted for specific audiences.
Analytics
Easily measure performance and engagement with your internal communications. Segment data by employee group, monitor business impact and prove the value of your internal comms.
Event management
Manage all aspects of your events to maximise attendance and boost participation. Send branded event invitations, manage registrations and gather feedback.
