The Next Level: Global IC Report highlights “The role of being both counsellor and advisor rather than simply that of a skilled communications technician demands greater business acumen, not just for the CCO or senior agency professionals, but for mid-level and junior-level team members who help support these leaders.” It is loud and clear that business acumen is a critical capability for communication professionals yet as IC Kollectif and others show it is a gap.
Based on her recent research for “Going beyond engagement: Driving business value of internal communications for the C-Suite” and “Strategic Alignment: How Communicators can Change the Face of Leadership”, Zora Artis GAICD SCMP will unpack four non-negotiable capabilities to step up from tactician to strategic advisor.
- What are the capabilities you need to drive business value
- Understanding business acumen and how to develop it
- Practical advice that you can implement.
Zora Artis, GAICD, SCMP, FAMI, CPM, is the CEO and founder of Artis Advisory in Melbourne, Australia. Artis Advisory is a strategic advisory practise. Zora has almost three decades of experience in business, marketing, communication, advertising and branding. She is the current Chair of IABC Asia Pacific Region Board and past director on the IABC International Executive Board (2016-2019).
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