4 steps to building the business acumen that leaders expect from communication teams


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  • Zora Artis
    Zora Artis

    Founder & CEO, Artis Advisory

The Next Level: Global IC Report highlights “The role of being both counsellor and advisor rather than simply that of a skilled communications technician demands greater business acumen, not just for the CCO or senior agency professionals, but for mid-level and junior-level team members who help support these leaders.” It is loud and clear that business acumen is a critical capability for communication professionals yet as IC Kollectif and others show it is a gap.

Based on her recent research for “Going beyond engagement: Driving business value of internal communications for the C-Suite” and “Strategic Alignment: How Communicators can Change the Face of Leadership”, Zora Artis GAICD SCMP will unpack four non-negotiable capabilities to step up from tactician to strategic advisor. 


  • What are the capabilities you need to drive business value
  • Understanding business acumen and how to develop it
  • Practical advice that you can implement