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You can't succeed - or prove your success - without communication measurement
Using focus groups, surveys and executive interviews to improve your communications and move from ‘order taker’ to ‘strategic counselor’.
Great communication starts with listening - to your audience, your leaders, and your managers. It is also about using insights from channel metrics to see how your audience actually interacts with your messages.
In this practical session, noted communication measurement expert Cindy Crescenzo will show you how to take the mystery out of employee engagement measurement.
Practical advice and key takeaways:
This webinar was recorded before Newsweaver evolved to Poppulo.
CINDY CRESCENZO
Communications Specialist
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
