Top Tips

Top Tips & Traps – Employee focus groups



  • Tim Vaughan
    Tim Vaughan

    Head of Content, Poppulo

Focus groups are a great way of finding out what your employees really think. Therefore, Internal Communications expert Angela Sinickas presents the tips and traps for conducting employee focus groups in this guide. You will learn:

  • Who to select
  • What questions to ask
  • How to present findings

One of the keys to a successful communication plan is to make sure you have the input of stakeholders before developing a plan in the first place. Try doing it without stakeholder engagement and you can look forward to having a communications disaster on your hands. Quite simply, it’s doomed to fail. But of course it needn’t be like that, and with proper, careful, and informed planning, involving people from across the organization, you are setting a very solid foundation for a successful communication plan.

In Part 2 of The Ultimate Guide to Measuring Internal Communications, measurement expert Angela Sinickas takes readers through the essential measures to ensure effective stakeholder engagement, including pre-planning research and pre-testing of potential communications. Angela is one of the world’s leading authorities on measuring the effectiveness of communications and her knowledge and vast experience is evident in her advice on how to conduct employee focus groups. Her Tips & Traps are invaluable because as we know, if done well, employee focus groups can be hugely positive but if not, it can be a very poor experience with the potential to undo the best of plans.