Employee Newsletter

In this webinar we take a deeper look into the particular challenges communicators in the healthcare industry experience.

Francis Forte of Miami Children’s Health System takes attendees through the process of revitalizing a dull, flat underperforming newsletter – into one that is high impact, interactive and read by a diverse workforce.

Francis shares newsletter engagement tips, what the IC team measures, and what they do with the insight. Plus she reveals some of the measurable results they’ve achieved since updating their email newsletter.

Takeaways:

  • Using gamification to increase email engagement
  • Reaching an on-the-go mobile workforce
  • Sharing results and insight with stakeholders
  • Personalizing and targeting email content

About Francis Forte is the Employee Communications Specialist at Miami Children’s Health System (MCHS).

Francis comes from a marketing background. Five years ago she brought her skill set and knowledge of marketing to the world of internal communications at MCHS.

This webinar was recorded before Newsweaver evolved to Poppulo.

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