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Internal communicators are increasingly being called upon to show measurable business impact, support internal branding and employee engagement initiatives, and expand video and mobile technologies. Paul Barton, ABC, and Kris Pugsley, CCEP, show you how to turn those opportunities into action and success.
During this session you will discover:
Kris Pugsley
Senior Global Communications Manager
Paul Barton
Principal Consultant, Paul Barton Communications
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
