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Working from home was an emerging trend even before COVID-19, but as we know so well, the pandemic threw out many of the old rules, creating incredible cultural shifts almost overnight. Nowhere have these changes been more prevalent than in the workplace. That’s why we wanted to introduce you to Accenture’s important and compelling recent research findings, which they also presented at their Poppulo Bootcamp Presentation.
The research started before the pandemic, identifying the pre-existing trends that COVID-19 put into overdrive. Consisting of a global workforce program of over 5,400 workers and 1,000 C-suite perspectives, Dr. Kelly Monahan and Dr. Tchicaya Ellis Robertson gathered insights on the dramatic changes in workplace habits over the past few years, and what those changes may mean for the future. They identify six key areas for improvement, with demonstrable effects on how employees can respond to the rapid changes in work habits.
Kelly Monahan, Ph.D.
Lead Talent Researcher, Senior Principal
Tchicaya Ellis Robertson, Ph.D.
Senior Principal
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
