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The business of “belonging” has fast become a hot topic among the C-suite. Once a term owned by the human resources (HR) and diversity, equity, and inclusion (DEI) crowd, its value at driving organizational performance is now recognized by 93% of organizations.
Yet factors such as increasing political polarization and the after-effects of the pandemic—including hybrid working—are fracturing workplace cultures. Achieving a sense of belonging among employees is considerably more complex—and increasingly critical. With this backdrop in mind, how can communicators contribute to creating a feeling of belonging in today’s workplace?
In this whitepaper, we’ll explore the business case for belonging and what it means for both individuals and organizations. In addition, we’ll share some useful insights, tools, and tips that can help you to plan an effective, inclusive communications approach.
By the end of it, we hope you’ll agree that sparking better connections, whether that’s between individual employees or through wider, cultural initiatives, is one of the most valuable things you can do to foster belonging.
Gráinne Britton
Content Marketing Manager
Laura House
Founder, the-thread
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
