Today, more than ever, in a world of increasing volatility and uncertainty, it is business-critical that organizations communicate clearly and consistently to their workforce in a way that inspires employee confidence and promotes alignment throughout the enterprise.
Organizations have to provide their most valuable asset and greatest source of competitive advantage, their people, with as much clarity as they can about where the company is going, how it plans to achieve its goals, and, just as importantly, what this all means for individuals themselves.
These obligations are table stakes for any organization that wishes to ensure employees feel a sense of belonging and are aligned around a shared vision and purpose. They are obligations that come into sharper focus in a time of accelerated disruption and change.
Research shows that leadership communication across the organization is critical to the success of transformation programs. When senior executives communicate openly across the organization about the progress and success of a transformation it is likely to have a greater impact on the program’s success than any other actions they take to ensure their success.
Topping the hierarchy of senior management communication to influence change program success is communication – across the enterprise – relating to the implications of the transformation for individuals in their day-to-day work.
Traditional technology solutions that focus on centralized internal communications, and single-channel rather than multi-channel delivery capability and strategies, are ill-equipped and fail to address these challenges.
Organizations, therefore, must move from centralized communications which can be:
- slow and top-down that compete for attention with noisy shadow comms
- ‘one size fits all’ content that’s broadcast to all employees and therefore lacks relevance for specific audiences
- uncoordinated, siloed channels that leads to duplication of content and increased noise – and leaves employees to determine what information is important and where the ‘source of truth’ is
- Provide little or no visibility into the performance of communication due to a lack of insightful analytics
- Result in poor or low employee engagement with the organization’s internal communications
Benefits of enterprise communications
If an organization’s greatest asset and competitive advantage is its people, the quality of the experience it offers employees defines the talent it can attract, and retain, to achieve its goals and ambition.
Employee experience is the battleground for the best available talent and can make or break an organization's success, with countless studies demonstrating a proven correlation between employee experience and customer experience.
At the heart of great employee experience, one which engages, empowers, and inspires people to be their best selves, to make the most of their skills and abilities, to go the extra mile, is superior-grade employee communication throughout the enterprise.
It informs, dispels confusion and uncertainty, inspires confidence, allows the voice of the employee to be heard and acted on, and enables collaboration and innovation.
Enterprise Employee Communications requires the ability and technology to reach employees anytime, anywhere on their terms, throughout the organization, on their preferred channels: desktop, mobile, email, intranet, social media, and digital signage where appropriate.
While the device provides the channel to consume information, careful curation is essential to drive maximum impact. Equally, for effective employee engagement, content must be personalized and relevant to the employee receiving it and delivered consistently through the appropriate channels.
Collaborative communications content creation and orchestrated governance bring together a multi-channel, personalized employee experience that cuts through the noise and optimizes the impact of enterprise employee communications.
The future of enterprise communications
The predicted future of enterprise communications rapidly and radically became the present in 2020 when the devastating COVID-19 pandemic fast-tracked the expected future of work.
Suddenly, in March 2020, and with little or no advance preparation, much of the world’s working population found themselves not in their offices, hospitals, retail outlets, schools, or universities, but instead working remotely from home, dramatically changing the nature of work and the role of communication technologies in the new workplace reality.
Remote working required remote connection and communication technology and the increasing trend of recent years for enterprise organizations to switch from single-channel to multi-channel communication technologies and strategies to reach dispersed workforces became a priority. This was reflected among Poppulo’s own customers during the pandemic when organizations that used email as their primary channel adopted the Poppulo mobile app to reach frontline deskless workers as well as their now home-based staff.
In addition to an escalation of multi-channel adoption by enterprise organizations, the 2020 workplace upheaval fast-tracked another development that had already begun to shape the future of enterprise communications: decentralized communications.
Just as workplace communications had (in many cases, belatedly) adapted and mirrored the digital technology communications experiences of people in their personal lives - where people were used to instantly getting the information they needed, and were interested in, when and where they wanted it on their smartphones – digital technology upended the traditional and hierarchical nature of workplace communication, flattening the top-down pyramid in favor of decentralized communications across the organization.
The move away from centralized to decentralized communications won’t suit every organization but is likely to be the future of enterprise communications for many. It’s a reflection and evolution of what people are already taking for granted in their personal lives, where digital technology has democratized communication and demolished barriers to entry and access across countless experiences.
Today, anybody with a smartphone can be a publisher, a photographer, an influencer – and anybody with a smartphone feels empowered to access what interests them, what’s relevant to them, when they want it. They expect the same in their workplace, and decentralized communications, where local teams are empowered to create their own local information and content that’s closer and more relevant to their – and their colleagues’ – daily working lives.
The empowerment inherent in, and at the heart of, decentralized communications is for many the future of enterprise communications. And it’s seen as an antidote to the perennial problem of employee engagement, which has been at stubbornly low levels for decades.
By recognizing employees, like consumers, do not all have the same needs and using the power of predictive analytics, enterprises can understand employees individually to diagnose any problems and to personalise and optimise the employee experience at scale.
An employee communications platform that has powerful analytics capabilities and reporting tools is essential to understand both employee content and channel preferences, and levels of performance and engagement with communications generally. This capability optimizes the effectiveness of the organization’s communications and their impact on employee experience and the achievement of company goals.
Enterprise communications solution
Technological advancement is simultaneously enabling opportunities to improve employee productivity and engagement, while also creating distraction and noise through overwhelming levels of communication coming at employees from all angles, both in their work and personal lives.
It’s why organizations who want the former, and need to avoid the latter, look to Poppulo, the benchmark enterprise communications solution for organizations seeking to harness the power of fully engaged employees.
The Poppulo Platform provides communicators across the enterprise with the tools and capabilities to consistently deliver on-brand engaging content across multiple channels, in a targeted and personalized manner to create relevance and reduce communication noise.
Poppulo enables organizations to create a Voice of the Company that aligns everybody in the organization – from head office to the frontline – around a shared purpose. A voice of the company that resonates with employees because they are part of it and feel connected to it, inspiring ambition and empowering initiative and action.
The Poppulo Platform sets the standard for enterprise-grade employee engagement technology with:
- A high productivity authoring environment with tools for expert and occasional communicators that enable the creation of quality, on-target content the first time, every time.
- Scalability that defines and manages distributions to tens of thousands of employee endpoints simultaneously.
- Powerful analytics that provides instant reports on communication performance, impact, and engagement
- The ability to deliver personalized content for specific employee audiences – for individuals, groups, and teams, across business functions, units, and geographies – which means more relevant information and reduced communication noise.
- Orchestrated governance that minimizes noise and maximizes impact.
- Robust integration with “people data” systems of record, with flexible APIs that extend the value of other enterprise systems.
- ISO 27001 accredited organization that delivers a hardened environment ensuring every message is securely managed and distributed.
- Support that ranges from technical and functional helpdesk to dedicated Customer Success executives.
A high productivity authoring environment with tools for expert and occasional communicators that enable the creation of quality, on-target content every time.
Scalability that defines and manages distributions to tens of thousands of employee endpoints simultaneously.
Orchestrated governance that minimizes noise and maximizes impact.
Robust integration with “people data” systems of record, with flexible APIs that extend the value of other enterprise systems.
ISO 27001 accredited organization that delivers a hardened environment ensuring every message is securely managed and distributed.
Support that ranges from technical and functional helpdesk to dedicated Customer Success executives.