The Essential IC Measurement Workbook

The Essential IC Measurement Workbook has been created to help internal communicators in the most practical way possible. The workbook is available here ›

We have designed these helpful printable templates to support the processes described in the workbook.

Qualitative measuring – the desired outcome

Use this template to document the results of your internal communications campaign. Relate the business impact directly with employee behavior and the desired outcome of the campaign.

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Defining your IC campaign KPIs

Use this template to define the Key Performance Indicators (KPIs) of your internal communications campaign.

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SMART goals template for IC

SMART goals are a method of breaking down your measurement goals to ensure that you and your team are focusing correctly on a singular internal communications objective.

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The 5-step IC campaign focus template

This is the 5-step approach to focus your efforts on an internal communications campaign. Use this template to map your audience and plan of action.

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The IC campaign strategy checklist

Use this checklist to refocus and sense-check your own internal communications campaign or your team’s campaign plan. This template will ensure you don’t miss any of the moving parts in order to execute on a successful internal communications campaign.

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The IC measurement jargon dictionary

Use this to keep your language consistent, and as a reference for non-internal communications colleagues to understand your world.

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All in one.

The full suite of templates.

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