The go-to place for internal communicators looking for best practice advice.
Lisa Pantelli
‘Tactics without strategy, is the noise before the defeat’, Sun Tzu. For decades, marketing and sales teams have recognized the power of data to drive sales and customer engagement. In the world of communications, PR campaigns are increasingly strategic and developed based on audience insights. Yet, when it comes to internal communications and employee engagement,Read more →
Engaging workers is a challenge for most companies and it’s even more difficult when it comes to workers who are not desk-based or operating outside of the company’s HQ. Research confirms that employees based at head office do tend to be less engaged. Nick Tachell, Director of Organization Surveys at Willis Towers Watson says: “WeRead more →
Jeppe Vilstrup Hansgaard
One of my favorite songs is “I heard it through the grapevine”. I especially like the part where Marvin Gaye sings: “It took me by surprise…” Most top executives would be taken by surprise if they knew what was going on and being spoken about in their organizations. But unlike Marvin Gaye in perhaps hisRead more →
Helen Deverell
Remote workers are notoriously difficult to engage. And while access to technology can be a major factor, an even bigger issue can be their inability to relate their day-to-day experience to the overall purpose of the business.And in many cases, your remote workers will be the people your customers are coming into contact with, makingRead more →
Four years ago, academics Rob Goffee and Gareth Jones published the results of lengthy research into the relationship between authenticity and effective leadership. Unsurprisingly, perhaps, they found that ‘people will not follow a leader they feel is inauthentic”. But, additionally, the executives they interviewed were at pains to stress that for them to be authenticRead more →
Eric del Buono
Picture this: we have two internal communicators from the same company that need to get a message from the CEO sent out. The company has seen typical numbers in engagement for months and they’re competing to see who can really make a difference in consumption of the content. Rob writes up a tactically killer emailRead more →
Jonathan Phillips
Business loves a buzz phrase and “remote working” and “digital workplace” are two of many doing the rounds in c-level conversations as evidenced by Marissa Mayer, former CEO at Yahoo!, and IBM’s CEO Ginni Rometty. Digital workplace technologies, culture, experience and process have been my business for the last 15 years and with a recentRead more →
Sabine Wojcieszak
Who is responsible for inspiring and motivating meetings? The answer is you! Let’s start with the situation below: An ordinary working day after lunch. A group of four enters the elevator. “So what´s on this afternoon, folks?” She looks around to her colleagues. “I am meeting one of my customers to talk about their nextRead more →
It was over a few Mojitos on a balmy night in March in Miami, Florida, during the International Public Relations Research Conference (IPRRC) in 2014, that a handful of measurement believers bemoaned the fact that the public relations industry still did not have any acknowledged standards for how to measure internal/employee communication efforts. My responseRead more →
