‘Tactics without strategy, is the noise before the defeat’, Sun Tzu. For decades, marketing and sales teams have recognized the power of data to drive sales and customer engagement. In the world of communications, PR campaigns are increasingly strategic and developed based on audience insights. Yet, when it comes to internal communications and employee engagement,Read more →

Remote workers are notoriously difficult to engage. And while access to technology can be a major factor, an even bigger issue can be their inability to relate their day-to-day experience to the overall purpose of the business.And in many cases, your remote workers will be the people your customers are coming into contact with, makingRead more →

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Four years ago, academics Rob Goffee and Gareth Jones published the results of lengthy research into the relationship between authenticity and effective leadership. Unsurprisingly, perhaps, they found that ‘people will not follow a leader they feel is inauthentic”. But, additionally, the executives they interviewed were at pains to stress that for them to be authenticRead more →

Business loves a buzz phrase and “remote working” and “digital workplace” are two of many doing the rounds in c-level conversations as evidenced by Marissa Mayer, former CEO at Yahoo!, and IBM’s CEO Ginni Rometty.  Digital workplace technologies, culture, experience and process have been my business for the last 15 years and with a recentRead more →

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Who is responsible for inspiring and motivating meetings? The answer is you! Let’s start with the situation below: An ordinary working day after lunch. A group of four enters the elevator. “So what´s on this afternoon, folks?” She looks around to her colleagues. “I am meeting one of my customers to talk about their nextRead more →

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It was over a few Mojitos on a balmy night in March in Miami, Florida, during the International Public Relations Research Conference (IPRRC) in 2014, that a handful of measurement believers bemoaned the fact that the public relations industry still did not have any acknowledged standards for how to measure internal/employee communication efforts. My responseRead more →