Here at Poppulo we recently completed a large scale ‘IC Persona’ project, to help us better understand our customers, prospects and indeed the whole kaleidoscope that is the IC universe. The idea is that the user personas we create (by synthesizing our learnings from our interviews with over 40 Internal Communicators from across the globeRead more →

Content auditing

(Conducting an audit is a critical element of any internal communications strategy. This blog has been commissioned from auditing expert Sharon O’Dea to coincide with the publication of our new whitepaper, The Ultimate Guide to Internal Communications Strategy, and related webinar – the Poppulo Team).   When you work in comms you’ve probably got aRead more →

Innumerable studies over the years have shown that happy workers are the most productive in business, but unmotivated individuals are less customer-focused and can adopt a counterproductive behavior. All businesses, irrespective of size, need to increase productivity and maximize revenue generation, so staff must be as efficient as possible. But motivating your employees doesn’t require lotsRead more →

One of the things that strikes you about Internal Communications is just how universal the challenges are! At the recent Poppulo annual customer summit, which this year was held in Chicago, it was really interesting to see so many ‘concern clusters’ emerge, and even better to see how some of our customers are really usingRead more →

As a tool to enable employee engagement, internal communication is a vital component of organizational success. However, it’s frequently the more high-profile external communicators who receive greater attention, focus and bigger budgets than their internal communications cousins.This article focuses on the key skills needed by the internal comms professional that enable them to “pitch” theirRead more →

Do non-wired employees really matter? Back in the 1970s our working population looked very different to today.  It consisted of 70% manual workers and only 30% professional. In terms of employment, it was a time when there was stability, loyalty and a job for life.  Back then there wasn’t even a whisper of ‘Employee engagement’.Read more →

advantages-and-disadvantages-of-focus-groups

Today’s market researcher has an embarrassment of tools available to them, yet one research option has stood the test of time – the focus group. Focus groups typically involve a moderator-led group discussion with between eight and 10 people. Group participants will likely have been chosen based on shared demographics, circumstances, buying behaviors. When itRead more →