‘Tactics without strategy, is the noise before the defeat’, Sun Tzu. For decades, marketing and sales teams have recognized the power of data to drive sales and customer engagement. In the world of communications, PR campaigns are increasingly strategic and developed based on audience insights. Yet, when it comes to internal communications and employee engagement,Read more →

blog_Inspired-action-on-IC-measurement-standards-lets-raise-a-glass-to-that

It was over a few Mojitos on a balmy night in March in Miami, Florida, during the International Public Relations Research Conference (IPRRC) in 2014, that a handful of measurement believers bemoaned the fact that the public relations industry still did not have any acknowledged standards for how to measure internal/employee communication efforts. My responseRead more →

Technology as an enabler for effective internal communication

The internal communicators channel toolkit is ever expanding and this expansion allows for a greater opportunity to capture your audience’s attention and enhance communications within an organization. However, communicators can quickly find they are beginning to send very disparate communications and unable to measure the interaction and effectiveness of the message. Without knowing who hasRead more →