One of the things that strikes you about Internal Communications is just how universal the challenges are! At the recent Poppulo annual customer summit, which this year was held in Chicago, it was really interesting to see so many ‘concern clusters’ emerge, and even better to see how some of our customers are really usingRead more →

Do non-wired employees really matter? Back in the 1970s our working population looked very different to today.  It consisted of 70% manual workers and only 30% professional. In terms of employment, it was a time when there was stability, loyalty and a job for life.  Back then there wasn’t even a whisper of ‘Employee engagement’.Read more →

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Forward thinking internal communicators are increasingly asking themselves how they can prove real business value and they are looking to technology to help them get there. Unfortunately, most tools and platforms they are using are simply not built for purpose. For example, I’ve seen so many external marketing platforms being used to send emails toRead more →

‘Tactics without strategy, is the noise before the defeat’, Sun Tzu. For decades, marketing and sales teams have recognized the power of data to drive sales and customer engagement. In the world of communications, PR campaigns are increasingly strategic and developed based on audience insights. Yet, when it comes to internal communications and employee engagement,Read more →

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It was over a few Mojitos on a balmy night in March in Miami, Florida, during the International Public Relations Research Conference (IPRRC) in 2014, that a handful of measurement believers bemoaned the fact that the public relations industry still did not have any acknowledged standards for how to measure internal/employee communication efforts. My responseRead more →

Technology as an enabler for effective internal communication

The internal communicators channel toolkit is ever expanding and this expansion allows for a greater opportunity to capture your audience’s attention and enhance communications within an organization. However, communicators can quickly find they are beginning to send very disparate communications and unable to measure the interaction and effectiveness of the message. Without knowing who hasRead more →