Here at Poppulo we recently completed a large scale ‘IC Persona’ project, to help us better understand our customers, prospects and indeed the whole kaleidoscope that is the IC universe. The idea is that the user personas we create (by synthesizing our learnings from our interviews with over 40 Internal Communicators from across the globeRead more →

Content auditing

(Conducting an audit is a critical element of any internal communications strategy. This blog has been commissioned from auditing expert Sharon O’Dea to coincide with the publication of our new whitepaper, The Ultimate Guide to Internal Communications Strategy, and related webinar – the Poppulo Team).   When you work in comms you’ve probably got aRead more →

(Measurement and research to gain insights are crucial elements of any internal communications strategy. This blog has been commissioned from internal communications expert Katie Marlow to coincide with the publication of our new whitepaper, The Ultimate Guide to Internal Communications Strategy, and related webinar – the Poppulo Team).   Measurement. One simple word. Yet itRead more →

Innumerable studies over the years have shown that happy workers are the most productive in business, but unmotivated individuals are less customer-focused and can adopt a counterproductive behavior. All businesses, irrespective of size, need to increase productivity and maximize revenue generation, so staff must be as efficient as possible. But motivating your employees doesn’t require lotsRead more →

human resource planning

In today’s knowledge economy an organization’s most valuable asset is its human resources – its employees. Their skills and knowledge, as well as their relationships with key customers, can often be irreplaceable and can determine an organization’s success. So much so, human resource planning is now an integral part of an organization’s strategy. The humanRead more →