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Measurement

Free Webinar | building and measuring the IC function

By 

 — February 9th, 2015

Free Webinar | building and measuring the IC function

Join me for my next webinar, taking place Wednesday February 11th at 4pm UK. I’ll be talking to IC leaders at Granite Services, a wholly owned affiliate of GE, and Concur Technologies.

Hearing about how your peers are solving their own IC challenges is so valuable – which is why I’ve invited these Newsweaver customers to share their stories with you on my next webinar.

Each communicator faced a different challenge over the last twelve months: 1) building out an IC strategy from scratch, 2) creating access to metrics and measuring employee engagement and proving business value.

I got a sneak peak into what Sue Brockett, Communications Manager for Granite Services and Jody Wilkins, Employee Communication Specialist at Concur Technologies, will be sharing with you on the upcoming case studies webinar.

Here’s insight into what they will be sharing with attendees:

  • Building the IC function

Sue Brockett, Communications Manager for Granite Services, a wholly owned affiliate of GE, joined the organization early last year. Her first task was to build out an IC function from the ground up for their global workforce. From creating to implementation, Sue will take us through that journey, providing insights and examples into how she accomplished her goals.

  •  Measuring the IC function

Jody Wilkins, Employee Communication Specialist at Concur Technologies, has been with the organization over six years. Over the last twelve months Jody put his focus on gaining insight and measurement from his internal communications. He will give attendees insight into his journey - with examples from specific campaigns.

If you haven’t registered yet, click here. If you won’t be able to attend, register anyway – and we’ll send you an on-demand webinar that you can listen to at your convenience (and share with colleagues)

What you will take away:

  • Where to start when creating an IC strategy
  • The value of a communication audit
  • Insight into reaching a diverse workforce
  • Examples of successful campaigns
  • Using existing channels to maximum effect
  • Ideas on what to measure
  • What the C-level wants from IC
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