Our leadership team

In 2005, David co-founded Four Winds Interactive with a vision for how digital technology would transform the way businesses communicate and engage with their customers and employees. With 7,500 clients and over 500,000 screens deployed, FWI|Poppulo’s software platform is driving visual communications to millions of people every day in airports, banks, corporate campuses, professional sports stadiums, hospitals, hotels, casinos, universities, manufacturing facilities and retail stores. FWI|Poppulo was recently selected by Gartner as a Cool Vendor in Content Management and David has been recognized by Forbes Magazine’s list of most promising CEO’s under 35.

Prior to joining FWI|Poppulo as General Counsel, Jenny was a shareholder and top litigator at the law firm of Greenberg Traurig. Recognized as a “Colorado Super Lawyer” by Super Lawyers Magazine every year since 2008, Jenny was named by Law Week of Colorado as one of ten top women lawyers. With over 20 years of experience litigating both bench and jury trials across the country, Jenny is a frequent speaker on current trends in intellectual property, trade secrets and commercial disputes. Jenny holds a Bachelor of Arts from Dartmouth College and a J.D. from Notre Dame Law School.

Bob has a unique background in sales, operations, and finance, which sets him apart from traditional go-to-market leaders. Beginning his career in finance at Xerox, Bob accelerated through several field sales roles to executive level enterprise sales and operations positions at IBM, Microsoft and most recently Workiva, where he led the global sales and revenue operations team, delivering over 20% revenue growth. Bob is an expert at leading go-to-market teams as companies progress from delivering customer value with targeted, single SaaS solutions to multi-solution and SaaS platform capabilities.

Chris Keefe has more than 12 years of experience in the Visual Communications industry—ranging from marketing, project delivery, application development, sales engineering and product management. He is currently Chief Product Officer at FWI|Poppulo, responsible for a team of over 50 Sales Engineers and Product Managers across North America, Mexico, Europe and the UAE. With an obsessive passion for enhancing the user experience and advancing the usability, breadth and reach of Visual Communications, Chris and team develop the tools responsible for ushering the digital signage industry into the future.

Mairéad brings extensive strategic marketing experience to her role as Chief Marketing Officer of FWI|Poppulo, having worked across a range of diverse industries and sectors over three decades, from national media to FMCG and SaaS. In 2017, she spearheaded the rebranding and repositioning of Poppulo, a key driver in the company’s journey to becoming — as part of the FWI|Poppulo family — the global leader in employee communications. Following the 2021 merger of FWI and Poppulo, Mairéad has led the overall brand strategy of the combined business, along with the strategic marketing of the group and its brands, as the company continues to scale internationally. Based in Ireland, with responsibility for teams in Denver, Boston, Cork, and Luton, UK, she has also taken up the newly created role of site leader for Poppulo in Cork, to propel its success and integration into the newly-formed global business.

Matt brings over 20 years of financial leadership experience to FWI|Poppulo, most recently as CFO of EagleView Technology Corporation, another Vista Equity Partners portfolio company. He has extensive experience in the value creation process and driving profitable growth in both public and private companies. Matt holds a B.S. in Accounting from the State University of New York at Buffalo as well as an MBA in Economics, Finance and Marketing from the Simon Business School at the University of Rochester. He is also licensed as a CPA in the state of New York.

Taufiq is an accomplished tech executive with a proven ability to grow organizations and scale software solutions. With experience building large technology organizations and managing the Product and Engineering teams, Taufiq aligns technology and product strategy to deliver significant revenue growth. Taufiq excels at building world-class, high-performing teams that thrive under a leadership style founded in conviction and credibility. Prior to joining FWI|Poppulo, Taufiq held leadership roles at Amazon and Audible where he led global organizations and was responsible for critical services for physical and digital goods.

Yvonne’s priority is to support FWI|Poppulo's people to ensure they are best equipped to deliver a world-class product, service and support to our customers. Yvonne uses her customer success leadership experience to recruit and support our greatest asset, our people.