Four Winds Interactive and SmartSpace Global are now Poppulo

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Poppulo

Our leadership team

Poppulo’s leadership team mirrors the entire organisation: a winning blend of talent, innovation, ambition and experience. Meet the visionary leaders of Poppulo.

David Levin

David Levin

Chief Executive Officer​

In 2005, David co-founded Four Winds Interactive (now Poppulo) with a vision for how digital media applications could improve the way businesses communicate and engage with their customers and employees.

After growing the company to more than $65M in revenue without any major outside investment, in 2019 FWI took a majority investment from Vista Equity Partners to fuel its next round of growth.

In 2021, FWI acquired workplace management innovator SmartSpace and the employee communications leader Poppulo. The three companies combined under the Poppulo name, supported by a unified brand, vision, and product suite as the leading communications and workplace experience software company. Poppulo’s 6,000+ customer base is an A-list of the world’s most successful companies, including 47 of the Fortune 100.

David has previously been recognized by ForbesMagazine’s list of most promising CEO’s under 35. Prior to Poppulo, David co-founded Sage Circle, a software and consulting services firm focused on Industry Analyst Relations, and was an Associate at Denver-based venture capital firm, Cornerstone Ventures.

Sam Bufton

Sam Bufton

President and Chief Operating Officer

Samantha has successfully driven transformational growth for organizations of all sizes for almost 20 years. Prior to joining Poppulo in 2022, Samantha served as EVP/ General Manager of Momentive‐AI’s (formerly known as SurveyMonkey) survey business.

She joined Momentive as a product leader in 2013 to architect its Enterprise offering. Previously, she spent 15 years in product management roles at Facebook, Intuit, FanSnap, and Yahoo, where she built and led teams that created innovative consumer and enterprise products. She also worked on the Corporate Development team at Autodesk, driving M&A integration and strategy initiatives.

She has a B.Sc. Computer Science from the University of Hertfordshire and an M.B.A. from the University of Oxford..

Jenny Brook

Jenny Brook

General Counsel & Executive Vice President

Jenny Brook is Executive Vice President and General Counsel of Poppulo. She serves as a member of the Executive Leadership Team with global responsibility for all legal operations and functions. Jenny has over 25 years of business and legal experience, including intellectual property, software licensing, contract management, data privacy, cyber security, corporate governance, and employment law. In her role, Jenny helps guide the company in responding to the wide range of matters across the legal technology and business spectrum, in rapid growth and increasingly complex regulatory environments. Prior to joining Poppulo, Jenny was a shareholder and top litigator at the law firm of Greenberg Traurig. Repeatedly recognized by Super Lawyers Magazine while in private practice, Jenny was named by Law Week of Colorado as one of the top 10 influential women lawyers. Jenny earned her JD from Notre Dame Law school and her Bachelor's degree from Dartmouth College.

Eoin Byrne

Eoin Byrne

Chief People Officer

Eoin leads Poppulo’s Global HR and People Function. Prior to joining Poppulo, Eoin sat on the Board of Lidl US as Chief Human Resources Officer. Eoin has extensive experience internationally, having spent time at Lidl in Ireland, the International HQ in Germany, andin establishing Lidl in the US.

Eoin has a wealth of experience in the design and implementation of strategic HR and people engagement initiatives, as wellas in sales operations, administration, and wider HR functions.

As part of his remit, Eoin leads our internal communications function, harnessing Poppulo’s own platform to drive employee engagement. Eoin’s other areas of interest include the future of total wellbeing, company culture and employer brand.

Bob Erdle

Bob Erdle

Chief Revenue Officer

Bob has a unique background in sales, operations, and finance, which sets him apart from traditional go-to-market leaders. Beginning his career in finance at Xerox, Bob accelerated through several field sales roles to executive level enterprise sales and operations positions at IBM, Microsoft and most recently Workiva, where he led the global sales and revenue operations team, delivering over 20% revenue growth. Bob is an expert at leading go-to-market teams as companies progress from delivering customer value with targeted, single SaaS solutions to multi-solution and SaaS platform capabilities.

Mairead Maher

Mairead Maher

Chief Marketing Officer and GM EMEA

Mairéad brings extensive strategic marketing experience to her role as Chief Marketing Officer of Poppulo, having worked across a range of diverse industries and sectors over three decades, from national media to FMCG and SaaS. In 2017, she spearheaded the rebranding and repositioning of Poppulo, a key driver in the company’s journey to becoming the global leader in employee communications. Mairéad leads brand strategy along with the strategic marketing of the group and its brands, as the company continues to scale internationally. Based in Ireland, with responsibility for teams globally, Mairéad also servesas GM EMEA, to propel success and integration into the global business.

Matt Quilter

Matt Quilter

Chief Financial Officer

Matt brings over 20 years of financial leadership experience to Poppulo, most recently as CFO of EagleView Technology Corporation, another Vista Equity Partners portfolio company. He has extensive experience in the value creation process and driving profitable growth in both public and private companies. Matt holds a B.S. in Accounting from the State University of New York at Buffalo as well as an MBA in Economics, Finance and Marketing from the Simon Business School at the University of Rochester. He is also licensed as a CPA in the state of New York.