The way we work, where we work, and how we work has fundamentally changed, with organizations now built around more scattered workforces than ever before.
In this fragmented, increasingly dispersed world of work, the glue that holds everything together, the oil that is critical to the smooth running of every aspect of the organization is clear, timely, and effective internal communication.
But for internal communications to be effective they must have a laser strategic focus on being employee-centric and achieving business goals. If not, they will fail.
This whitepaper is designed to help you achieve these imperatives by guiding you through the steps you need to take to build and execute the IC strategy your organization needs.
Tim Vaughan
Editorial Director, Poppulo
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
