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HR plays a critical role in educating executives and the workforce on the need for both effective communications and key performance indicators (KPIs) to be strategically aligned to the business goals, to reach critical objectives.
This whitepaper will review key definitions and identify key benefits of both. It will also outline creative examples of how to strategically use communications and KPIs to solve real-world issues faced by the organization's executives.
Future trends and approaches are shared along with a reminder of the action steps HR can take to customize both employee communications and KPIs to their organization's strategies, to positively impact engagement.
Julie Cookson
President
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
