The Ultimate Guide to Employee Communication Goals and KPIs for HR Management

When communication is clear, consistent, and grounded in purpose, HR becomes one of the most powerful drivers of culture and performance.
But that only happens when people understand what’s being asked of them—and feel connected to why it matters.

This guide is for HR professionals who want to align their communication strategy with the things that matter most: engagement, retention, wellbeing, and trust. It brings together practical thinking, real-world insight, and clear guidance on how to measure what’s working—and where to adjust.

From AI and analytics to channel strategy and message design, we explore how to build a communication approach that supports your people and delivers real impact.

Inside the Guide

• How leadership, HR, and internal comms can align to shape culture
• The impact of AI on HR communication and KPI strategy
• Why multichannel messaging matters—and how to do it well
• The KPIs that help HR teams track progress, improve clarity, and build trust
• A practical framework for building a people-first comms strategy
• How analytics can help you learn what’s landing and where to improve

Smart communication means making every message count.

This guide shows you how to do it.