HR plays a critical role in educating executives and the workforce on the need for both effective communications and key performance indicators (KPIs) to be strategically aligned to the business goals, to reach critical objectives.
This whitepaper will review key definitions and identify key benefits of both. It will also outline creative examples of how to strategically use communications and KPIs to solve real-world issues faced by the organization's executives.
Future trends and approaches are shared along with a reminder of the action steps HR can take to customize both employee communications and KPIs to their organization's strategies, to positively impact engagement.
Julie Cookson
President
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
