Meet Poppulo AI: Your personal comms assistant.
Learn More
Can you remember the last time you visited a business or store without seeing a screen? While you may not always notice it, digital signage is everywhere. From the moment you walk out the door, you’re met with digital menus in your local coffee shop, advertisement screens in front of retail businesses, digital directories at the office, and TV screens sharing wait times at the doctor—and that’s just scratching the surface.
With an infinite number of use cases and possibilities, businesses in all industries are embracing digital signage as a way to get critical information across and leave a lasting impression on employees and visitors, while pushing forward with digital transformation and propelling themselves into the future.
And when COVID-19 transformed the way we work and live, digital signage became the best way to communicate health and safety information, announce new guidelines, and share updated policies at a moment’s notice. Despite the initial shift toward remote work, 77% of Fortune 100 companies have reopened offices under a hybrid work model as of March 2023—meaning that their workforce is coming into the office in some capacity. And businesses of all sizes are following suit.
These office workers need access to updated information—not only to be aware of new policies and other key messages, but also to feel welcome, valued, and reassured that the business has their best interest
at heart.
At Poppulo, we’re committed to helping our customers communicate more effectively in a digital world. Whether you’ve got 10 digital screens or 1,000—or you’re just starting on the digital signage journey—we want to ensure you know how to get the most out of your investment. So, we’ve created this guide to help you on your digital signage journey, from preimplementation to content creation and governance.
Keep reading to learn the top digital signage tips and best practices from customers across all industries.
Mic Wilborn
Director of Content Marketing, Poppulo
Hotels and retailers constantly seek ways to gain a competitive edge and foster strong and long-lasting customer relationships—so a laser-like focus on the customer experience (CX) can ultimately differentiate the best from the rest.
With a renewed focus on aligning employees to business goals to combat the impact of the “Great Resignation,” the introduction of generative AI tools, the constant need to do more with less, and the increase in change and leadership communications, 2023 held a lot of challenges for IC teams.
Artificial Intelligence (AI) has officially made its debut, sparking inspiration, innovation, and hesitation among internal communicators. While many IC professionals are fearful of the potential consequences of AI, the team at Maximus sees it as an opportunity to push the boundaries of internal comms.
