How to Create a Scalable Digital Signage Solution That Drives ROI

What has the late Queen Elizabeth got to do with showing how incredibly effective digital signage can be? Quite a lot,actually.

Within hours of her death in 2022, the entire look and feel of London was transformed, when what seemed like every digital sign in the city—on buildings, public transport, hotel lobbies and all types of business outlets—switched from advertising and customer comms to images of the Queen.

It highlighted the immense power of how coordinated content publishing across the digital signs that permeate our everyday life, can create an awesome communications experience.

It was also a snapshot of how the effective use of digital signage can impact your business to create a powerful experience for both your customers and employees.

Whether you’ve got 10 digital screens or 1,000—or simply starting out on the digital comms journey—we want to ensure that you know how to get the most out of your investment, so we’ve created this helpful guide to digital signage, from pre-implementation to content creation and governance.

Among the areas covers are:

• Pre-implementation: what you need to consider
• Digital signage as part of an omnichannel comms strategy for customers and employees
• Creating and deploying content
• Content and network governance
• How to scale your communication solution