Four Winds Interactive and SmartSpace Global are now Poppulo
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What has the late Queen Elizabeth got to do with showing how incredibly effective digital signage can be? Quite a lot,actually.
Within hours of her death in 2022, the entire look and feel of London was transformed, when what seemed like every digital sign in the city—on buildings, public transport, hotel lobbies and all types of business outlets—switched from advertising and customer comms to images of the Queen.
It highlighted the immense power of how coordinated content publishing across the digital signs that permeate our everyday life, can create an awesome communications experience.
It was also a snapshot of how the effective use of digital signage can impact your business to create a powerful experience for both your customers and employees.
Whether you’ve got 10 digital screens or 1,000—or simply starting out on the digital comms journey—we want to ensure that you know how to get the most out of your investment, so we’ve created this helpful guide to digital signage, from pre-implementation to content creation and governance.
Among the areas covers are:
Mic Wilborn
Director of Content Marketing, Poppulo
This time last year, we were talking about a possible return to “business as usual”. A year later, “unusual” has become the name of the game as the workplace continues to undergo unprecedented change.
Today’s uncertain economic outlook and fast pace of change mean that businesses must continue transforming to keep up, and for most companies, HR and Transformation teams play a critical role in managing the necessary changes.
Successful business executives know the value and benefits of having great employee communications. It shapes the culture of an organization, impacts productivity, and influences employee engagement.
