Content Marketing Manager, Poppulo

 Christine Kendall

In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.

But understanding how to leverage analytics to assess and highlight the
effectiveness of internal communications efforts—plus knowing how to present those findings in a way that proves the value to leadership—requires a specific set of tools and knowledge to be successful.

In our recent webinar, Proving it: Leveraging Analytics to Showcase the Value of Internal Comms, Jackie Berg, Head of Research and Business Development at Brilliant Ink, and Heather Bicknell, Product Marketing Director at Poppulo, shared practical techniques for data collection and analysis, identifying key performance indicators (KPIs), and transforming insights into actionable results.

Whether you’re looking to justify additional investment in internal communication initiatives, refine your current strategies, or better demonstrate the value of IC, download this guide to become equipped with the tools and expertise needed to illustrate how communications drive business outcomes.

Executive Brief

From Data to Value: Showcasing Internal Comms through Analytics

Employee Comms

Editorial Director, Poppulo

Tim Vaughan

It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.

Research shows strategic communicators are more influential in their organizations and enjoy higher levels of personal well-being than those who operate in advisory and supporting roles.

This executive brief, based on a Poppulo panel discussion— between Pia Stoklund, VP of Global Employee Communications & Engagement at Pandora, the world’s largest jewelry company, Sharn Kleiss, Strategy Partner for Employee Experience & Insights at Gallagher, and Poppulo’s Product Marketing Director, Heather Bicknell—explores the clear benefits of being a strategic communicator, what it means for internal communicators and the key skills that set strategic communicators apart.

– The Purpose of Internal Communications Today

– How Supportive, Advisory, and Strategic Internal Communications Differ

– The Multiple Benefits of Being a Strategic Communicator

– How to Become a More Strategic Communicator

Strategic Communication: Why It's Vital—And How to Do It Effectively 

Leadership

The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.

Whether you intend on fully reopening your office for all employees, opening it on a hybrid or voluntary basis, or are simply trying to encourage more employees to work on-site, your return to office strategy must be thought through, well-communicated, and designed around the needs of your workforce.

At Poppulo’s Engage ’24 Conference, Hannah Ubl, Founder of
Good Company Consulting, held a session on 

How to Make Your Return to Office Not Suck

. In the session, she discussed how to get communications around the return to office right, the importance of preventing disparities between remote and in-office workers, and how to meet the expectations of on-site employees after years of remote work.

This guide summarizes the key takeaways from Hannah’s session, sharing tips that IC and HR professionals should consider as they plan the return to office, priorities to focus on, and cautionary tales to keep in mind.

Return to Office Done Right: Tips, Strategies, and Cautionary Tales

Director of Internal Communications & Engagement at Poppulo

Andrew Hubbard

Sr. Manager, Content and Channels, Colleague Communications 

Sally Jackson

Get ready to transform your internal communications by mastering measurement with insights from industry leaders!

Join us for a compelling fireside chat featuring Sally Jackson, Senior Manager, Content and Channels, Colleague Communications at National Grid, and Andrew Hubbard, Senior Director of Internal Communications at Poppulo. In this webinar, you’ll discover how these industry experts leverage advanced measurement techniques to enhance internal communication, drive engagement, and deliver business value.

You’ll gain exclusive insights into how leading organizations like National Grid and Poppulo utilize advanced measurement practices to transform their internal communications. This webinar offers actionable takeaways to help you integrate analytics into your communication strategies, driving engagement and demonstrating significant business impact. Register now to learn:

Best practices for using metrics to derive important insights into comms performance

Strategies for improving employee engagement with targeted campaigns

How the right comms platform can help save time on reporting

How Poppulo Analytics can help demonstrate the value of comms to company stakeholders

Webinar

 From Metrics to Mastery: How National Grid Transformed Communications with Measurement 

The rate of change in organizations has been rising rapidly over the past decade and shows no signs of slowing down, despite two critical factors that impact the chances of any change program being successful: employee change fatigue and decreasing support for more transformation initiatives.

In this landscape, change communications plays a crucial role in shoring up employee support for change programs essential to achieve company goals, while balancing employee needs and having their voices heard by the leadership teams.

This executive brief, based on a Poppulo Engage ‘24 fireside chat between two leading change communication experts— Helen Cunningham, who heads Global Change and Internal Communications at Amadeus, and Joss Mathieson, founder of Change Oasis— explores change management communications in all its manifestations, from process to organizational. The guide covers:

The impact of change on an organization’s people

Communications for different types of change programs

Ways to help leaders articulate and communicate change priorities

Getting Change Communications Right During Constant Transformation

Change

Authentic leadership communications always mattered—to inspire, motivate, and make people feel they share a common purpose and belong. But in a time of widespread uncertainty and diminished trust, they matter more now than ever before.

This guide, based on a Poppulo Engage ‘24 conference fireside chat—with 

, Founder of Thoughtful Communications, and 

, President of And Then Communications & Coaching—explores examples of ways authentic leadership communications matter and how to help leaders unlock its potential. The compelling conversation between these esteemed leadership communication experts covers:

Challenges for Leaders in Communicating Authentically—and How IC can Help

Being Honest, Transparent, and Owning Problems When Things Go Wrong

Do Employees Have Unrealistic Expectations of Leaders?

Authenticity and Navigating Cultural Nuances

Beyond The Obvious: Why Authentic Leadership Communications Matter 

Sr. Marketing Manager, TINT

S. David Ramirez

Marketing Director, Brand Insights, TINT

Ivonne Aldaz

Director of Product Marketing

Kelly Parisi

Capturing and maintaining audience—guests, customers, students, and even employees—attention is more challenging than ever. But you can capture that attention and drive engagement by inviting your key audiences to contribute content. User-generated content is not just a trend; it’s a revolution in digital signage engagement. This webinar will show you how to harness the power of user-generated content to create compelling digital signage that resonates with viewers.

Hosted by S. David Ramirez, Sr. Marketing Manager at TINT, Ivonne Aldaz, Marketing Director, Brand Insights at TINT, and Kelly Parisi, Director of Product Marketing at Poppulo, this webinar will highlight the value of user-generated content across a variety of industries, including education, retail, hospitality, and more.

How user-generated content can help foster a deeper connection with your audience

Proven strategies for collecting and moderating content

How to enhance viewer interaction, boost brand loyalty, and drive more meaningful engagement

Digital Signage Supercharged: Elevating Engagement with User-Generated Content

Engaging employees proves to be a hurdle for most businesses, but the difficulty level spikes when your workforce includes a blend of deskless workers, remote staff, and those in-office. This makes the challenge of reaching every employee with meaningful, relevant content significantly more complicated as many employees working remotely or on factory floors don’t have access to the same tools and resources as in-office employees. Yet, addressing this challenge is paramount for ensuring the success of the business.

During Poppulo’s 2024 Engage Conference, Daniel Brown, Editor
of Digital Signage Today, Marissa Landon, Communications Specialist at Wayne-Sanderson Farms, and Oscar Castillo, Factory Modernization & Digital Transformation Project Manager at Northrop Grumman, had an engaging discussion around the importance of bridging the gap between frontline and back-office workers, where they shared key strategies and tips for leveraging digital signage for internal communications.

To watch this full session, From Frontline to Back Office: Bridging the Gap with Disconnected Worker, 

. If you just want to get the key takeaways, keep reading to learn:

Strategies and tactics for engaging deskless, remote, and in-office employees

The importance of operational and organizational communications

Essential tools and technologies for enhancing employee engagement

Closing the Divide: How Two Companies are Engaging Frontline Workers with Digital Signage

Of course, we know employee wellbeing matters—but how much?

Aside from the human impact—which of course is considerable—new research shows that the business impact of employee wellbeing is enormous. 

This guide—which is based on a groundbreaking global study by Jan-Emmanuel De Neve, Professor of Economics and Behavioral Science at the University of Oxford—reveals the extent to which employee wellbeing amd employee experience impacts every fundamental aspect of an organization.

This guide presents data-driven insights into:

Perceptions vs. reality: What really drives employee wellbeing

How it influences productivity, employee recruitment and retention

How communication is key to connection and belonging

The interventions needed to move the employee wellbeing and experience dial

The business case for making wellbeing a strategic objective

HARMONY PLATFORM

HARMONY PLATFORM

PRODUCTS

HOW IT WORKS

SOLUTIONS

HARMONY PLATFORM

SOLUTIONS

USE CASES

FEATURED CASE STUDIES

Pax 8

Maximus

Valley Health

OUR COMPANY

OUR COMPANY OVERVIEW

OUR COMPANY

FEATURED CASE STUDY

CDK Global

RESOURCES

RESOURCES OVERVIEW

RESOURCES

FEATURED CONTENT

The Ultimate Guide to Internal Comms Strategy

The Multi-Million Dollar Impact of Communication on Employee & Customer Experience

PRICING

RESOURCES OVERVIEW

RESOURCES

FEATURED CONTENT

The Ultimate Guide to Internal Comms Strategy

The Multi-Million Dollar Impact of Communication on Employee & Customer Experience

Resources

UPCOMING WEBINAR – JULY 30TH

From Metrics to Mastery: How National Grid Transformed Communications with Measurement

All Resources

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