Content Marketing Manager, Poppulo

 Christine Kendall

Hotels and retailers constantly seek ways to gain a competitive edge and foster strong and long-lasting customer relationships—so a laser-like focus on the customer experience (CX) can ultimately differentiate the best from the rest.

To dig into what makes an excellent guest and customer experience today, and how retailers and hotels can leverage digital signage for optimal CX at their store or property excellent, Poppulo hosted a webinar with two of industry experts—Kelly Parisi, Director of Product Marketing, and Kristy Alexander, Senior Business Value Engineer—where they shared tips and best practices from their experience. You can watch the webinar on-demand now.

This guide will dive into the key takeaways from the webinar, including:

What an excellent guest & customer experience looks like

Strategies for improving those experiences

5 tips for generating revenue with digital signage

Executive Brief

Strategies for Improving the Guest and Customer Experience

Customer Comms

Director of Internal Communications & Engagement at Poppulo

Andrew Hubbard

With a renewed focus on aligning employees to business goals to combat the impact of the “Great Resignation,” the introduction of generative AI tools, the constant need to do more with less, and the increase in change and leadership communications, 2023 held a lot of challenges for IC teams.

Join us on December 6 for an engaging discussion featuring Andrew Hubbard, Director of Communications at Poppulo, where he’ll cover the key communication trends, challenges, and topics that defined 2023. He will review the topics from our 2023 webinar series, provide the top takeaways you should consider going into 2024, and offer a glimpse of what to expect in the internal comms landscape next year. Plus, you’ll get an opportunity to influence the topics our 2024 webinar series will cover. Make sure you’re ready for next year by brushing up on 2023’s top trends, including:

How communicators can partner with HR and Transformation teams to drive business initiatives

Strategies you can use to reach disconnected workers

How organizations are incorporating AI in their internal comms strategies

Webinar

A Year in Review: Looking Back on 2023’s Communication Trends

Employee Comms

Artificial Intelligence (AI) has officially made its debut, sparking inspiration, innovation, and hesitation among internal communicators. While many IC professionals are fearful of the potential consequences of AI, the team at Maximus sees it as an opportunity to push the boundaries of internal comms.

As AI continues its rapid advancement, it’s become critical for IC and HR professionals to gain an understanding of the technology and embrace its full potential—which the Maximus team, under the leadership of Jared Curtis, Sr. Director of Corporate Comms, is well on its way to doing.

How Maximus started leveraging generative AI for internal communications

The considerations to make when adopting AI technology as part of your strategy

What the future of AI looks like for communicators

Revolutionizing Internal Communication: How Maximus Embraced the Power of AI

Product Marketing Director

Heather Bicknell

According to Gartner, “A core component of employee experience is how well organizations communicate to their staff. How well employees are informed about their organization affects perceptions, engagement, and how people value their jobs and work relationships.”

Poppulo is proud to be included as a Representative Vendor in the Employee Communications Applications market. We believe this is a powerful step forward in our work toward building a platform that enables organizations to engage every employee with personalized communications experiences.

Get your copy of the October 2023 Gartner Market Guide for Employee Communications Applications to find out why.

Gartner Market Guide for Employee Communications Applications, Mike Gotta, Adam Preset, Jim Murphy 03 October 2023

Reports

Analyst report

October 2023 Gartner® Market Guide for Employee Communications Applications

It’s no secret that all employees, regardless of industry or role, rely on timely and accurate information to carry out their jobs and remain aligned with the company’s objectives. However, the task of managing internal communication is no longer confined to a single department or function.

To get employee comms right today, communicators must leverage tools and technology that enable them to effectively reach all workers—which requires expertise from IT departments. And in order for operations teams to effectively oversee the day-to-day activities and processes that drive the organization’s core operations, they must partner with communicators to ensure they’re reaching the right people with the right information.

By combining strengths with IT and Operations, Internal Comms teams can find operational efficiencies and more effectively engage the workforce—all while leveraging the technical expertise of other stakeholders to consolidate existing tools and reduce the workload for all teams.

This whitepaper dives into the key challenges that IT and Operations teams face today, and how developing a partnership with IC can help overcome these challenges, improve operational comms, and drive value for the business.

Guides

Unifying Employee Comms: Why IT, Operations, and Comms Need to Work Together

Director of Content Marketing, Poppulo

Mic Wilborn

Reaching new heights in performance requires vibrant, timely, and ongoing communications. We’re here to help you achieve more.

Increasing efficiency and performance among your deskless or disconnected workforce has never been easier than it is with Elevate by Poppulo Harmony.

Timely communication is critical to operational success, and we understand the diverse needs that go along with maintaining throughput, increasing retention, and keeping all employees up to date with the latest information.

The pre-built applications included in Elevate enable you to quickly and easily share targeted communications with frontline workers. And they get the operational information they need to support business agility, stay engaged, and maximize safety.


Whitepapers

Drive Results with Elevate

Lead Behavioral Scientist at scarlettabbott

Lindsay Kohler

VP Global Internal Communications at Elsevier

Sarah Meurer

Chief Encouragement Officer at Change Oasis

Joss Mathieson

Join us for an enlightening webinar as we delve into the practices of the best communications teams and the influence of behavior on effective communication. We will explore the barriers that communicators commonly face, best practices to overcome them, and how a better understanding of behavior science can be a catalyst for best-in-class communications.

Our expert panel, including Lindsay Kohler, Lead Behavioural Scientist at scarlettabbott, Joss Mathieson, Chief Encouragement Officer at Change Oasis, and Sarah Meurer, VP Global Internal Communications at Elsevier will guide you through a thought-provoking discussion that will shed light on the beliefs, concerns, and practices that often hold communicators back from maximizing their impact, including lack of clarity, limited resources, reduced influence, and the fear of making mistakes. And, drawing from insights gained from our maturity model, our experts will outline key elements that can revolutionize your communication practices.

Be prepared to expand your thinking and explore new approaches that will invigorate your approach to communication.

Key Takeaways:


Gain a deeper understanding of the barriers, beliefs, and behaviors that can hinder the impact of communications


Discover strategies and insights that can empower you to overcome these barriers and drive your communication efforts to new heights


Discover real-world success stories and best practices for transforming the way you approach communication

Understanding Human Behavior to Unleash the True Power of Effective Communication

Editorial Director, Poppulo

Tim Vaughan

Great communicators don’t necessarily make great leaders, but brilliant leaders are always superb communicators. That business leaders today must prioritize communication as a critical skillset is beyond debate. We know it from our own worklife experiences and from having witnessed the critical role CEO communication played during the pandemic, in addition to numerous research papers. 

Last year, the global consulting firm McKinsey, published the results of extensive interviews with top CEOs around the world: CEO Excellence: The Six Mindsets That Distinguish the Best Leaders from the Rest—and according to co-author 

, communication skill is the thread that runs through everything that the best of the best excels at.

Leaders need to be able to clearly communicate the ambition, vision, and direction of the company; be able to align the organization; mobilize teams through leaders; engage the board; and connect with stakeholders, especially employees—the people who ultimately will deliver on company goals. 

None of this can be accomplished without a prioritized focus on communication. Indeed, recent years have seen the emergence of increased employee expectations of highly visible and engaged leadership communication.

And in these times of rapid and unrelenting change, the need for an organization’s top executives to be visible and to communicate clearly and constantly at every stage of the change process is more critical than ever before—if they want people to change their behaviors and buy into the program.

This guide explores how IC professionals can not only help their CEOs and leadership teams become better communicators, but in doing so, become key trusted advisors for their engagement and relationship with employees.

How to Help Your Leadership Team Become Better Communicators

Leadership

The digital signage industry is growing at an incredible pace, with an 

. It’s clear that businesses today recognize the value of investing in digital signage to reach their target audiences—whether that’s employees, customers, visitors, or anyone on-site.

While already prevalent in public spaces across a variety of industries, digital signage is increasingly being relied on to reach deskless workers. With 

80% of the global workforce being deskless

, digital signage is one of the few ways to engage workers that don’t have access to a smartphone, laptop, or other devices while at work. As a result, businesses in all industries are investing in digital signage to not only transform the way they communicate, but also solve multiple other business challenges and create additional value for employees and customers.

However, with numerous digital signage options available, choosing the right software for your needs can be a daunting task.

The purpose of this guide is to give you a solid understanding of what to look for in digital signage software and how to choose the best solution for your requirements. Whether you’re aiming to engage employees, enhance brand visibility, improve the customer experience, boost sales, or streamline internal communications, the right digital signage software can be a game-changer for your business.

HARMONY PLATFORM

HARMONY PLATFORM

PRODUCTS

HOW IT WORKS

SOLUTIONS

HARMONY PLATFORM

SOLUTIONS

USE CASES

FEATURED CASE STUDIES

Pax 8

Maximus

Valley Health

INDUSTRIES

INDUSTRY OVERVIEW

INDUSTRIES

FEATURED CASE STUDY

CDK Global

OUR COMPANY

OUR COMPANY OVERVIEW

OUR COMPANY

FEATURED CASE STUDY

CDK Global

RESOURCES

RESOURCES OVERVIEW

RESOURCES

FEATURED CONTENT

The Ultimate Guide to Internal Comms Strategy

The Multi-Million Dollar Impact of Communication on Employee & Customer Experience

Resources

ON-DEMAND WEBINAR

A Year in Review: Looking Back on 2023’s Communication Trends

All Resources

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