The AI Toolkit for Internal Communications
Guide
Internal communication is under real pressure. IC teams are expected to support leaders, shape culture, and deliver relevant, personalized communication to an increasingly diverse audience—all while operating at greater speed and scale than ever before. AI arrives at the right moment. It doesn’t replace communicators; it elevates them. Applied well, AI sharpens the fundamentals of effective communication: diagnosing issues, shaping the narrative, guiding leaders, and delivering messages that connect people to purpose and progress. At its best, AI accelerates drafting, adapts content for different formats, improves accessibility, and surfaces insights about what’s landing. Without governance, though, it can create noise or risk. The opportunity for IC teams is to bring AI in thoughtfully, with governance and human judgment at the center. This guide shows how to do exactly that. Inside, you’ll find practical guidance on when to use AI, where humans remain essential, how to establish guardrails, how to prompt effectively, and how to scale AI responsibly across channels and teams.
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The AI Toolkit for Internal Communications
Internal communication is under real pressure. IC teams are expected to support leaders, shape culture, and deliver relevant, personalized communication to an increasingly diverse audience—all while operating at greater speed and scale than ever before. AI arrives at the right moment. It doesn’t replace communicators; it elevates them. Applied well, AI sharpens the fundamentals of effective communication: diagnosing issues, shaping the narrative, guiding leaders, and delivering messages that connect people to purpose and progress. At its best, AI accelerates drafting, adapts content for different formats, improves accessibility, and surfaces insights about what’s landing. Without governance, though, it can create noise or risk. The opportunity for IC teams is to bring AI in thoughtfully, with governance and human judgment at the center. This guide shows how to do exactly that. Inside, you’ll find practical guidance on when to use AI, where humans remain essential, how to establish guardrails, how to prompt effectively, and how to scale AI responsibly across channels and teams.
The Poppulo Guide for IT & Security Buyers
Clear answers on security, data protection, integrations, deployment, AI governance, and enterprise scalability.
Campus Communication Reimagined: The Digital Signage Advantage
Over the past two decades, campus communication has shifted from posters and email blasts to a complex web of comms channels that are accessible to students, faculty, and visitors throughout their days. The modern university is both physical and digital, and the speed of communication must meet the needs of a digitally-native generation. In this environment, digital signage has moved from a nice-to-have to a strategic medium—visible, immediate, and flexible—one that connects a dispersed campus. This whitepaper explores how institutions are using digital signage to communicate smarter and faster, and how to build a program that is easy to operate, simple to scale, and resilient in the moments that matter most. Drawing on Poppulo’s expertise in digital signage for college campuses , we’ll share how leading universities are centralizing digital signage management, empowering multiple departments, and using data and design to make every message count. Keep reading to learn how top universities are leveraging digital signage to create more connected, informed, and vibrant campus communities, setting new standards for communication in higher education.
The Ultimate Guide to Employee Communication Goals and KPIs for HR Management
When communication is clear, consistent, and grounded in purpose, HR becomes one of the most powerful drivers of culture and performance. But that only happens when people understand what’s being asked of them—and feel connected to why it matters. This guide is for HR professionals who want to align their communication strategy with the things that matter most: engagement, retention, wellbeing, and trust. It brings together practical thinking, real-world insight, and clear guidance on how to measure what’s working—and where to adjust. From AI and analytics to channel strategy and message design, we explore how to build a communication approach that supports your people and delivers real impact. Inside the Guide How leadership, HR, and internal comms can align to shape culture The impact of AI on HR communication and KPI strategy Why multichannel messaging matters—and how to do it well The KPIs that help HR teams track progress, improve clarity, and build trust A practical framework for building a people-first comms strategy How analytics can help you learn what’s landing and where to improve Smart communication means making every message count. This guide shows you how to do it.
Digital Signage Best Practices E-Book
When was the last time you visited a hotel, casino, college campus, bank, large corporate office, airport, or nearly any other major organization, without seeing a screen? While you may not always notice it, digital signage is everywhere. From the moment you walk out the door, you’re met with digital menus in your local coffee shop, advertisement screens in front of retail businesses, digital directories at the office, and screens sharing wait times at the doctor’s office—and that’s just scratching the surface. At Poppulo, we’re committed to helping our customers communicate more effectively in a digital world. Whether you already have a digital signage network with thousands of screens, or you’re just starting out on your journey, we want to ensure you know how to get the most out of your investment. So, we’ve created this E-Book to help you maximize the ROI of your digital signage, with tips from pre-implementation and content creation to governance and network expansion.
The Total Economic Impact™ of Poppulo
How Poppulo Customers Achieved a Significant 375% ROI The impact strong internal communication has on an organization is undeniable, but how do you measure that value? In April 2025, Poppulo commissioned Forrester Consulting to conduct a The Total Economic Impact™ (TEI) study to independently assess the potential ROI enterprises may achieve with Poppulo. Forrester interviewed four Poppulo customers and aggregated their results over three years into a composite organization. The study explores how Poppulo helped drive significant improvement in communication quality and processes, leading to increased employee and communicator productivity and decreased turnover costs. Download the study to discover the substantial cost savings and business benefits realized by Poppulo customers, including: A three-year 375% return on investment (ROI) with a payback period of less than 6 months 2X employee reach, resulting in increased understanding and $2.9M in time savings 32 working days saved per Poppulo user each year through more efficient content creation A 5% reduction in corporate communication staff turnover through increased employee engagement and satisfaction The Total Economic Impact ™ Of The Poppulo Employee Communications Platform, a commissioned study conducted by Forrester Consulting on behalf of Poppulo.
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Poppulo Experience Platform - April '26 Release Highlights
Our most recent product release webinar is now available on demand, giving you a guided walkthrough of the latest enhancements in the Poppulo Employee Experience platform. In this session, we highlight key updates from the April '26 release designed to help you move faster, gain deeper insights, and maintain stronger control over your communications. You’ll see what’s new, why it matters, and how you can take advantage of these new features.
The Misalignment Tax: Closing the Strategy–Performance Gap with Comms + HR
Employee use of the word “misalignment” to describe leadership increased 143% last year. Nine in 10 leaders say strategic alignment matters, but less than one in 10 employees feel it. That gap has held for seven years and it’s becoming a bigger, more urgent problem. In a time of constant change, eroding trust, and AI-accelerated everything, misalignment spreads faster, slowing decisions, duplicating effort, distorting priorities, and eroding the bottom line. This is the Misalignment Tax—a silent, compounding drain on productivity, performance, and ultimately profitability. Every organization pays it, unseen and unquantified. In this live webinar, Zora Artis and Wayne Aspland of Clear Leaders share what their latest global research reveals about why alignment fails, what it truly costs organizations, and what it takes to turn around. It is a strategic opening for Communication and HR to lead the fix—together. These functions are uniquely positioned to make it happen, but most aren’t doing so yet. This session is about changing that. What You’ll Gain: A Clear Understanding : Why the gap persists, and the two paradoxes that sustain it. The AI Multiplier : How AI amplifies clarity in aligned organizations—and chaos in misaligned ones. A Practical Framework : The leadership conversations required to close the gap, and how Comms + HR can shape them. Tangible Actions : Specific moves Communication and HR leaders can initiate immediately. The Research Behind the Session: Zora and Wayne’s research - their third global study - draws on interviews with more than 50 CEOs, Chiefs of Staff, and senior leaders across communication, HR, strategy, and operations - and points to three conversations that determine whether strategy actually moves, or simply sits on a shelf. It also explores the cross-functional enabling work that must happen before any of them can.
The Misalignment Tax: Closing the Strategy–Performance Gap with Comms + HR
Employee use of the word “misalignment” to describe leadership increased 143% last year. Nine in 10 leaders say strategic alignment matters, but less than one in 10 employees feel it. That gap has held for seven years and it’s becoming a bigger, more urgent problem. In a time of constant change, eroding trust, and AI-accelerated everything, misalignment spreads faster, slowing decisions, duplicating effort, distorting priorities, and eroding the bottom line. This is the Misalignment Tax—a silent, compounding drain on productivity, performance, and ultimately profitability. Every organization pays it, unseen and unquantified. In this live webinar, Zora Artis and Wayne Aspland of Clear Leaders share what their latest global research reveals about why alignment fails, what it truly costs organizations, and what it takes to turn around. It is a strategic opening for Communication and HR to lead the fix—together. These functions are uniquely positioned to make it happen, but most aren’t doing so yet. This session is about changing that. What You’ll Gain: A Clear Understanding : Why the gap persists, and the two paradoxes that sustain it. The AI Multiplier : How AI amplifies clarity in aligned organizations—and chaos in misaligned ones. A Practical Framework : The leadership conversations required to close the gap, and how Comms + HR can shape them. Tangible Actions : Specific moves Communication and HR leaders can initiate immediately. The Research Behind the Session: Zora and Wayne’s research - their third global study - draws on interviews with more than 50 CEOs, Chiefs of Staff, and senior leaders across communication, HR, strategy, and operations - and points to three conversations that determine whether strategy actually moves, or simply sits on a shelf. It also explores the cross-functional enabling work that must happen before any of them can.