Employee Advocacy in the Age of AI: Build Visibility Through Your People
Register for Webinar
Speakers
Laura Whitworth
Chief Customer Officer, Sociabble
Cathy Abidin
Customer Success Manager, Sociabble
About this webinar
The way people discover information, brands, and expertise is changing. AI-powered search becomes part of everyday discovery, while trusted human voices and credible expertise are playing an increasingly important role in how organizations build visibility.
In this session, we’ll explore what these shifts mean for employee advocacy and how you can adapt your program to make the most of it. We’ll look at the types of content that perform today, the different voices you can activate (from leaders and experts to ambassadors and employees) and practical ways to strengthen visibility, engagement, and impact.
We’ll also show you how Poppulo brings employee advocacy to life and makes it easy to put into practice and scale. See how you can activate the right people, deliver relevant content, make participation simple for employees, and manage your program effectively. All from one platform.
What you’ll learn:
- How AI is changing visibility and discovery, and why employee voices and expertise matter more than ever
- What makes advocacy content effective today, from useful, authentic expertise to content structured for both people and AI
- How to activate the right voices, from leaders and subject-matter experts to ambassadors and wider employee communities
- How to build a stronger, smarter advocacy program that drives visibility, engagement, and measurable impact
- How Poppulo supports employee advocacy in practice, making it easier to deliver relevant content, engage employees, and manage your program at scale
Who it’s for:
Communications, social media, employer brand, marketing, and employee engagement professionals who want to build, strengthen, or scale an employee advocacy program.
Whether you’re already running an established program or exploring employee advocacy for the first time, you’ll leave with practical ideas to increase participation and impact.
Register now to discover how employee advocacy is evolving, and how to turn your employees’ voices and expertise into greater visibility and impact.
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