L’employee advocacy à l’ère de l’IA: vos collaborateurs deviennent votre meilleur levier de visibilité
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Speakers
Laura Whitworth
Chief Customer Officer, Sociabble
David Mancilla
Customer Success Manager, Sociabble
About this webinar
La façon dont nous découvrons l’information évolue. La recherche alimentée par l’IA s’intègre progressivement dans les usages quotidiens, tandis que les voix humaines de confiance et les expertises reconnues jouent un rôle croissant dans la visibilité des entreprises.
Au cours de cette session, nous verrons ce que ces évolutions impliquent pour l’employee advocacy et comment adapter votre programme pour en tirer pleinement parti. Nous nous intéresserons aux contenus qui fonctionnent aujourd’hui, aux différents profils que vous pouvez mobiliser (dirigeants, experts, ambassadeurs et collaborateurs), ainsi qu’aux leviers concrets pour renforcer votre visibilité, l’engagement et l’impact de vos prises de parole.
Nous vous montrerons également comment Poppulo permet de déployer concrètement une stratégie d’employee advocacy, facilement et à grande échelle. Découvrez comment mobiliser les bonnes personnes, leur proposer des contenus pertinents, faciliter leur participation et piloter efficacement votre programme, le tout depuis une plateforme unique.
Au programme:
• Comment l’IA transforme la visibilité et la découverte de l’information, et pourquoi la voix et l’expertise des collaborateurs comptent plus que jamais
• Les clés d’un contenu d’Employee Advocacy performant aujourd’hui : une expertise utile et authentique, associée à des contenus pensés à la fois pour les internautes et pour l’IA
• Comment mobiliser les bonnes voix, des dirigeants et experts métier aux ambassadeurs et à l’ensemble de vos collaborateurs
• Comment construire un programme d’employee advocacy plus performant et plus intelligent pour gagner en visibilité, stimuler l’engagement et générer un impact mesurable
• Comment Poppulo facilite concrètement l’employee advocacy en vous aidant à proposer des contenus pertinents, à engager vos collaborateurs et à piloter votre programme à grande échelle
À qui s’adresse ce webinar:
Aux professionnels de la communication, des réseaux sociaux, de la marque employeur, du marketing et de l’engagement collaborateur qui souhaitent lancer, renforcer ou déployer à plus grande échelle un programme d’employee advocacy.
Que vous disposiez déjà d’un programme bien établi ou que vous commenciez tout juste à explorer l’employee advocacy, vous repartirez avec des pistes concrètes pour accroître la participation de vos collaborateurs et maximiser l’impact de votre programme.
Inscrivez-vous dès maintenant pour découvrir comment l’employee advocacy évolue à l’ère de l’IA et comment faire de la voix et de l’expertise de vos collaborateurs de véritables leviers de visibilité et d’impact.
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