Empower Employees to Maximize Your Marketing Strategy

As a marketing leader, maximizing reach, influence, and lead generation is key. With traditional paid social media becoming less effective, it’s essential to leverage new, authentic channels—your employees.

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Accor
Capgemini
Coca-Cola
CS Group
EDF
Primark
TCS
CCEP

Fuel the Marketing Funnel with Your Workforce

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Boost Brand Awareness

Poppulo turns your employees into brand ambassadors, extending your reach through their personal networks.

Generate Qualified Leads

Enable employees to generate leads with authentic content. Use analytics to track high-potential opportunities.

Nurture Prospects

Keep prospects informed about your latest products and news with personalized content.

Support Deal Closing

Enable your sales teams to share key content during critical deal phases—case studies, testimonials, and more.

Amplify Your Brand on Social Networks

Ready-to-Share Content

Empower every employee to become a brand ambassador with ready-to-share, company-approved content.

AI Writing Assistant

Ask AI lets employees craft the perfect social media descriptions, ensuring that every post is unique and on-brand at scale.

Reward Participation

Reward your brand ambassadors with digital incentives like badges and points, or even physical rewards.

Cross Formats and Networks

Poppulo supports all types of content formats—carousels, videos, photos—across all major networks like LinkedIn, Instagram, Twitter X, Facebook, and TikTok.

Manage Your Company Pages and Social Presence

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Social Media Management

Centrally manage all company pages, and get a comprehensive overview of all sent, ongoing, and scheduled posts.

Unified Brand Voice

Poppulo helps maintain a unified brand voice across all social media channels by ensuring every piece of content aligns with brand guidelines.

Executive Social Presence

Executives can easily share posts, or designate trusted delegates to do so on their behalf.

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Drive Qualified Lead Generation

  • Make Every Employee a Lead Generator

    With Poppulo, employees across all departments can influence and bring potential leads by leveraging their personal networks with clients, prospects, and peers.

  • Track and Measure Lead Generation

    Sociabble’s analytics tools track leads generated through employee-shared content and provide buyer data, showing who interacts with employee shares.

  • Celebrate Top Contributors

    Celebrate contributors manually or automatically with Sociabble's reward programs, including leaderboards, badges, and gift points that employees can redeem in the company marketplace.

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Bridge the Gap Between Marketing and the Field

  • Gain Real-Time Insights

    Provide insights to your marketing teams with curated content feeds from social media and external sources.

  • Engage Field Teams

    Conduct surveys and polls among your field teams to gather valuable feedback on how marketing can better support them.

  • Direct Communication

    Facilitate direct communication between marketing and field teams through Poppulo’s chat and call features.

Comprehensive Marketing Analytics

Campaign Reach

Monitor the effectiveness of your content distribution across audiences, channels and social networks. Gauge brand visibility and audience penetration.

Engagement Metrics

Track generated clicks, likes, shares, comments, and more, to identify top-performing content and key advocates.

ROI Evaluation

Compare organic engagement against the equivalent cost of paid advertising to understand your advocacy program's value.

Features Also Loved by Marketing Teams

Digital Workplace Integration

AI-powered content features

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Built-in engagement tools

Media-friendly modern UX

Easy setup and management

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We want our agents and employees to be a real part of our digital transformation: visible, connected, and empowered. Social media is a key part of how we build trust and relevance with our audiences.

Michele Poretti

Global Head of Internal Communication, Generali Group 

Amplify Your Marketing Impact with Poppulo