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The stats speak for themselves—and the facts are unarguable.
Great workplace communication and a great workplace experience create a better employee experience, which in turn impacts the bottom line by delivering a superior customer experience.
There is an increasing realization that employee experience, workplace experience, and customer experience are completely interlinked and interdependent.
And communication is the oil that ensures all moving
parts work smoothly together for the benefit of the company, its people, and its customers.
But how do you quantify the benefit of communication on business outcomes, and what’s the magnitude of the costs when workplace communication isn’t what it should be?
They're just some of the questions we wanted to get answers to when we researched 500 C-suite and senior executives of companies with over 5,000 employees in the USA and Europe. The results are fascinating and you can find them here in our exclusive whitepaper.
Tim Vaughan
Editorial Director, Poppulo
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
