The stats speak for themselves—and the facts are unarguable.
Great workplace communication and a great workplace experience create a better employee experience, which in turn impacts the bottom line by delivering a superior customer experience.
There is an increasing realization that employee experience, workplace experience, and customer experience are completely interlinked and interdependent.
And communication is the oil that ensures all moving
parts work smoothly together for the benefit of the company, its people, and its customers.
But how do you quantify the benefit of communication on business outcomes, and what’s the magnitude of the costs when workplace communication isn’t what it should be?
They're just some of the questions we wanted to get answers to when we researched 500 C-suite and senior executives of companies with over 5,000 employees in the USA and Europe. The results are fascinating and you can find them here in our exclusive whitepaper.
Tim Vaughan
Editorial Director, Poppulo
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
