(Survey) How are internal communicators using email for employee communications?
— July 9th, 2014
Internal communicators consistently rate email as a top go-to communication channel and the most effective. What are communicators doing with email - and how is it working for them?
To gain insight into exactly how communicators are using email for employee communications and employee engagement, we've teamed up with Ragan and are running a short survey.
How is email being used as an employee communications tool?
In research we conducted earlier this year (Emerging Trends & the Use of Technology in Internal Communications), we found that amongst all the communication channels, email was the most used and top rated channel. It was used by the majority of communicators for a huge range of tasks - from newsletters, driving traffic to intranets and social networks, to increasing event attendance, leadership communications, change management and employee benefit schemes.
However, this same report found only 16% of respondents were satisfied with their ability to measure the effectiveness of their communications. Even basic metrics such as opens and clicks were available to less than 50% of these communicators. And yet, only 22% plan to allocate any additional resources to getting more out of this valued - yet not fully utilized - channel. This new survey will look exclusively at this channel to fully understand the challenges, problems and successes communicators are experiencing with their email employee communications.
Take the survey and get the whitepaper
If you're an internal communicator and want benchmarks and insight into how your peers are using email, as well as learn how to get better results from this channel, take the survey. We will also send participants an exclusive whitepaper on the use of email in internal communications upon completion.
Along with results from the survey, and benchmarks and trends, the report will include best practice insight:
- Which messages are best sent via email
- How to reduce email overload
- Email best practices for increasing engagement
- Top email challenges - and how to meet them
The survey is now closed, but if you'd like to receive a copy of the report when it's ready please drop us a line at firstname.lastname@example.org