Employee Comms

(Survey) How are internal communicators using email for employee communications?

By 

 — July 9th, 2014

(Survey) How are internal communicators using email for employee communications?

Internal communicators consistently rate email as a top go-to communication channel and the most effective. What are communicators doing with email - and how is it working for them?

To gain insight into exactly how communicators are using email for employee communications and employee engagement, we've teamed up with Ragan and are running a short survey.

How is email being used as an employee communications tool?

In research we conducted earlier this year (Emerging Trends & the Use of Technology in Internal Communications), we found that amongst all the communication channels, email was the most used and top rated channel. It was used by the majority of communicators for a huge range of tasks - from newsletters, driving traffic to intranets and social networks, to increasing event attendance, leadership communications, change management and employee benefit schemes.

However, this same report found only 16% of respondents were satisfied with their ability to measure the effectiveness of their communications. Even basic metrics such as opens and clicks were available to less than 50% of these communicators. And yet, only 22% plan to allocate any additional resources to getting more out of this valued - yet not fully utilized - channel. This new survey will look exclusively at this channel to fully understand the challenges, problems and successes communicators are experiencing with their email employee communications.

Take the survey and get the whitepaper

If you're an internal communicator and want benchmarks and insight into how your peers are using email, as well as learn how to get better results from this channel, take the survey. We will also send participants an exclusive whitepaper on the use of email in internal communications upon completion.

Along with results from the survey, and benchmarks and trends, the report will include best practice insight:

  • Which messages are best sent via email
  • How to reduce email overload
  • Email best practices for increasing engagement
  • Top email challenges - and how to meet them

The survey is now closed, but if you'd like to receive a copy of the report when it's ready please drop us a line at marketing@poppulo.com

The best on employee communications delivered weekly to your inbox.

By clicking “Accept all cookies” you agree to the storing of cookies on your device to enhance your browsing experience, analyze site traffic, and serve tailored content and advertisements.

Cookies preferences

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Manage consent preferences

Strictly Necessary

Always Active

These cookies are necessary for our website to function. They do not store any personally identifiable information and are usually only set in response to actions made by you, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block these cookies, but some parts of the site will not work.

Functionality

Functionality cookies are used to remember your preferences. They make the site easier for you to navigate by remembering settings you have applied, detect if you’ve already seen a pop-up or auto-fill forms to make them easier for you to complete.

Targeting

Targeting cookies are used to deliver ads more relevant to you and your interests. These cookies can also be used to measure ad performance and provide recommendations.