
GUIDES
How to Get the Budget You Need for Digital Signage
About this Guide
OK, let’s set the scene. You are about to pitch a request to the CEO or the CFO for investment and you’ve got a list of reasons why your proposal should be backed.
But you know that others in the business are also seeking investment in their areas, so some will be supported and others won’t. If you can’t answer this key question, you’re likely to be the one to lose out: how can you link the investment you are seeking to business value?
If you can’t prove there’s value to the business from what you’re proposing, then why should you get the finance that could be used more effectively elsewhere?
To help you link the investment to business value this we’ve created these super-useful budget planning templates. They here are designed to help you build a business case for implementing a new digital signage network or expanding an existing network.
Use them to outline your current activity and its impact on the organization’s goals, map your existing resources, highlight gaps, and identify mutually beneficial alliances, so you can get the budget you need and begin receiving the benefits digital signage provides.
They include:
- Impact matrix template
- Budget resource mapping
- Budget influencers
Author

Christine Kendall
Content Marketing Manager, Poppulo
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