Inspired Gear

Meet Poppulo AI: Your personal comms assistant.

Learn More

Poppulo
How to Get the Budget You Need for Digital Signage
GUIDES

How to Get the Budget You Need for Digital Signage

About this Guide

OK, let’s set the scene. You are about to pitch a request to the CEO or the CFO for investment and you’ve got a list of reasons why your proposal should be backed.

But you know that others in the business are also seeking investment in their areas, so some will be supported and others won’t. If you can’t answer this key question, you’re likely to be the one to lose out: how can you link the investment you are seeking to business value? 

If you can’t prove there’s value to the business from what you’re proposing, then why should you get the finance that could be used more effectively elsewhere?

To help you link the investment to business value this we’ve created these super-useful budget planning templates. They here are designed to help you build a business case for implementing a new digital signage network or expanding an existing network.

Use them to outline your current activity and its impact on the organization’s goals, map your existing resources, highlight gaps, and identify mutually beneficial alliances, so you can get the budget you need and begin receiving the benefits digital signage provides.

They include:

  • Impact matrix template
  • Budget resource mapping
  • Budget influencers

Author

 Christine Kendall

Christine Kendall

Content Marketing Manager, Poppulo

Related content

Redefining the Role of the Communicator: Insights from Gallagher's State of the Sector

Redefining the Role of the Communicator: Insights from Gallagher's State of the Sector

Each year, Gallagher’s State of the Sector report sheds light on the top priorities, trends, and barriers within the communications sector—and 2024’s report delivers again, highlighting the rise of AI technology, and reflecting on whether communicators are becoming more strategically aligned with their business’ bottom line.

Employee Comms
Webinar: Employee Communications Trends for 2024

Webinar: Employee Communications Trends for 2024

The last several years have put employee communicators in the limelight. From communicating throughout uncertain times, to reimagining the employee experience during a time when the “workplace” is more loosely defined than ever before, and new AI technology is introduced quickly, noteworthy trends in IC crop up frequently and must be addressed. Which begs the question—what trends should IC keep an eye out for in 2024?

Employee Comms
AI-Powered Internal Communications: Strategies for Success

AI-Powered Internal Communications: Strategies for Success

Everywhere we look, it’s clear that Artificial Intelligence (AI) is having its breakout moment—especially in the world of work. 2023 has been a pivotal year for the development and adoption of generative AI tools, and we’re only seeing the tip of the iceberg with AI-powered chatbots, like ChatGPT, Microsoft’s Bing, and Google’s Bard.

Employee Comms