Go Beyond the Screen.

Ignite Impact at

Pop Summit logo

Join us in Denver this October 14–16 for Pop Summit, a complimentary in-person event designed to help you do more with your digital signage.

WHERE

The Art Hotel
1201 N. Broadway
Denver, CO 80203

WHEN

October 14–16, 2025

Pop Summit Will Deliver Innovative strategies, cutting-edge tech, and proven best practices.

Register today and secure your complimentary spot at this intimate, impactful event.

Deadline for the Discounted Room Rate for the Official Hotel Block has Expired.

If you need to book a room for the conference, please email mikayla.mackell@hilton.com or reach out to edoherty@poppulo.com.

Tired of scratching the surface of your digital signage potential? In today's dynamic landscape, simply displaying content isn't enough. To truly stand out and drive results, you need innovative strategies, cutting-edge technologies, and proven best practices.

Pop Summit is here to deliver that. This isn't just another conference. We're curating an immersive experience that dives deep into the possibilities of digital signage, empowering you to move beyond the basics and unlock its full impact.

What to Expect

Imagine two days packed with:

Inspiring Keynotes

Inspiring Keynotes

Hear from industry leaders and visionary thinkers who are shaping the future of digital signage.

Actionable Workshops

Actionable Workshops

Gain practical skills and insights through focused sessions on the latest technologies and effective strategies.

Interactive Discussions

Interactive Discussions

Connect with fellow professionals, share challenges, and collaborate on innovative solutions.

Exclusive Sneak Peeks

Exclusive Sneak Peeks

Get a first look at emerging trends and groundbreaking advancements in the digital signage world.

Unparalleled Networking

Unparalleled Networking

Forge valuable connections with peers, potential partners, and industry experts.

Complimentary Training

Complimentary Training

This is your chance to gain practical knowledge through expert-led instruction and hands-on learning. Limited spots available!

OCTOBER 14

4:30pm - 6:30pm

Welcome Reception

Kick off Pop Summit in style! Once you're settled in, make your way down to the Welcome Reception to connect with other digital signage experts while you enjoy complimentary food and drinks.

OCTOBER 15

Agenda

8:00am - 9:00am

October 15 Networking Breakfast 

Start your Pop Summit 2025 experience with our Networking Breakfast. Check in, collect your badge, and enjoy breakfast while you meet fellow attendees and settle in before the sessions begin.

9:00am - 9:30am

Welcome Remarks & Opening Address

Ruth Fornell

Ruth Fornell

CEO, Poppulo

Join us as Ruth Fornell, CEO of Poppulo, kicks off the event with an opening keynote. Gain insights into the current state of digital signage and discover the exciting innovations shaping our industry's future.

9:30am -10:00am

Panel Discussion: Digital Signage in the Age of AI: What's Next?

Frank Gauld

Frank Gauld

Chief Product Officer, Poppulo

Austen Portz

Austen Portz

VP Product & Technology, Poppulo

Sanjay Rakshit

Sanjay Rakshit

VP Technology, Analytics & AI, Poppulo

Ruth Fornell

Ruth Fornell

CEO, Poppulo

Dive into the cutting-edge world of AI-powered digital signage. Our expert panel will explore emerging trends, discuss transformative technologies, and provide a glimpse into the future landscape of our industry. Don't miss this opportunity to stay ahead of the curve! 

10:00am - 10:30am

Fireside Chat: Market Trends: Navigating the Evolving Digital Signage Landscape

Stefan Schieker

Stefan Schieker

Partner, invidis Consulting

John Schweikert

John Schweikert

GM Digital Signage, Poppulo

Join industry leaders from Poppulo and Invidis for an intimate fireside chat as they unpack the latest market trends, consumer behaviors, and technological advancements shaping the global digital signage industry. Gain valuable insights to help your organization thrive in this dynamic landscape.

10:30am - 10:45am

Coffee Break & Networking

Refuel with coffee and snacks while you connecting with peers during a mid-morning break.

10:45am - 11:15am

Mastering dvLED Mounting: From Structure to Showcase

Megan Zeller

Megan Zeller

Senior Director of Business Development, Peerless-AV

Key Take-Aways:

  • Why mounting structures make or break dvLED success
  • Structural considerations: walls, ceilings, free-standing setups
  • Common challenges and industry standards
  • Types of dvLED mounting systems (fixed, modular, curvable, etc.)
  • Precision alignment techniques
  • Load-bearing and safety factors
  • Troubleshooting common installation issues
  • Real-world success stories
  • Lessons learned from challenging installations
  • Avoiding pitfalls that affect image quality and stability

11:15am - 12:00pm

Customer Panel: Creating Impact with Digital Signage

Ryan Taylor

Ryan Taylor

Business Consultant, Delta Airlines

Wes Milligan

Wes Milligan

Wes Milligan, Director, Internal Communication SCEO

Brittney Bryant

Brittney Bryant

Manager, Internal Communications, St. Jude Children's Research Hospital

Jake McDonnell

Jake McDonnell

VP, Customer Success, Poppulo

Hear directly from a panel of customers as they share innovative strategies, best practices, and future aspirations for delivering impactful digital signage experiences. Learn from real-world success stories and gain actionable insights to elevate your own digital signage initiatives.

12:00pm - 1:00pm

Lunch & Networking

Break for lunch and continue networking over fresh, locally-catered fare.

Afternoon: Breakout Sessions

Track 1: Thought Leadership | Track 2: Technical & Strategy

Track 1: The Monetization Opportunity with Digital Signage

Thomas O'Sullivan

Thomas O'Sullivan

Director of Marketing, Choctaw Casinos & Resort

Kristy Alexander

Kristy Alexander

Director, Strategy & Value, Poppulo

Discover strategies for transforming your digital signage from an expense into a revenue generator. This session will explore exciting opportunities within the Digital Out-Of-Home (DOOH) advertising space and other ideas to help you unlock new value from your existing infrastructure.

Track 2: Create & Deploy Content in 10 Minutes (Live Demo & Hands-On Experience)

Venessa Wiist

Venessa Wiist

Director, Product Management, Poppulo

Dan Schmidt

Dan Schmidt

Senior Product Manager, Poppulo

Experience a live demonstration of our Designer module, showcasing how to efficiently create and deploy engaging content in minutes. This hands-on session will equip you with practical skills to streamline your content creation process.

Track 1: How Poppulo Builds Governance and Trust Into its AI Approach

Jenny Brook

Jenny Brook

General Counsel & Executive Vice President, Poppulo

Austen Portz

Austen Portz

VP Product & Technology, Poppulo

Sanjay Rakshit

Sanjay Rakshit

VP Technology, Analytics & AI, Poppulo

Andrew Nelson

Andrew Nelson

Strategic Engagement Lead, Poppulo

Digital signage is evolving rapidly, and AI is shaping its future. But alongside innovation comes the responsibility to ensure governance, trust, and compliance. In this session, leaders from Poppulo’s legal, product, and AI teams will share how we navigate these guardrails to integrate AI into digital signage—balancing personalization with privacy, innovation with safeguards, and agility with governance.

Track 2: Scaling Smart: How a Two-Person Team Handles a Multi-Property Digital Signage Network

Richard Van Rhyn

Richard Van Rhyn

Director of Sign Animation, Station Casinos

Courtney Wood

Courtney Wood

Senior Enterprise Customer Success Manager, Poppulo

Dave Levitt

Dave Levitt

Senior Customer Success Engineer, Poppulo

Managing hundreds of screens across multiple properties might sound like a job for a large department—but Richard Van Rhyn from Station Casinos proves otherwise. In this session, Richard will share how a lean, two-person team successfully oversees a complex digital signage ecosystem, from device management to dynamic content delivery. Attendees will learn the strategies, tools, and workflows that make it possible to maintain quality, consistency, and impact at scale—without burning out the team behind it. Perfect for organizations looking to do more with less, this session will inspire new ways to optimize your own signage operations.

Track 1: Guided Workshop: Measuring the Value of Digital Signage

Kristy Alexander

Kristy Alexander

Director, Strategy & Value, Poppulo

Participate in a practical, guided workshop where you'll work on defining success criteria and value points to quantify the impact of your digital signage initiatives. Leave with actionable insights and a framework to demonstrate the value of your digital signage investment.

Track 2: Design Best Practices

Libby Pelegrino

Libby Pelegrino

Designer, Poppulo

Drew Magee

Drew Magee

Senior Customer Success Engineer, Poppulo

Elevate your digital signage content with this session focused on design best practices. Learn techniques to create visually stunning, effective content that captures attention and drives engagement across your digital signage network.

3:15pm-3:30pm

Afternoon Networking Break

3:30pm - 4:15pm

Industry Idea Swap

Interactive Session

Interactive Session

Connect with peers in this interactive session! Groups will be organized by industry to share best practices, exchange ideas, and collaboratively solve challenges based on guided prompts. Leave with fresh perspectives and actionable strategies tailored to your specific sector.

4:30pm - 6:30pm

Happy Hour at Poppulo Offices

Unwind and celebrate a successful day of learning and networking at our Happy Hour event.

Location: Poppulo Office known as "The Bakery”

OCTOBER 16

Agenda

8:00am - 9:00am

October 16 Networking Breakfast

Kick off Day 2 with a fresh breakfast spread and hot coffee.

9:00am - 10:00am

State of the Product

Frank Gauld

Frank Gauld

Chief Product Officer, Poppulo

Austen Portz

Austen Portz

VP Product & Technology, Poppulo

Venessa Wiist

Venessa Wiist

Director, Product Management, Poppulo

Get an exclusive insider's look at the current state and future direction of Poppulo's product lineup. Frank Gauld and Austen Portz will share key insights, recent innovations, and exciting upcoming features that will shape the future of digital signage. This session is a must-attend for anyone looking to stay ahead of the curve and maximize their Poppulo investment.

10:00am - 10:30am

Deep Dive: Poppulo’s Analyze Agent

Venessa Wiist

Venessa Wiist

Director, Product Management, Poppulo

Sanjay Rakshit

Sanjay Rakshit

VP Technology, Analytics & AI, Poppulo

Unlock the full potential of your digital signage data with Poppulo's Analyze Agent. This technical deep dive will guide you through the powerful features of our analytics tool, showing you how to extract actionable insights, measure campaign effectiveness, and optimize your content strategy. Learn how to leverage data-driven decision-making to elevate your digital signage performance.

10:30am - 11:15am

Panel Discussion: The Future of Hardware

Tom Rusch

Tom Rusch

Director, Hardware Services, Poppulo

Joseph Aviles

Joseph Aviles

VP, Partnerships & Growth, Poppulo

Dave Rosen

Dave Rosen

Senior Manager, Global Field Services, Poppulo

Joe Palomares

Joe Palomares

VP, Digital Signage Professional Services, Poppulo

Join our panel of Poppulo experts for an illuminating discussion on the future of digital signage hardware. From emerging display technologies to IoT integration and beyond, this session will explore the innovations that are set to transform the physical aspects of digital signage. Gain valuable insights to inform your hardware strategy and future-proof your installations.

11:15am - 11:45am

Invidis

11:45am - 12:00pm

Grab & Go Lunch

Grab Lunch and Take it With You to Your Next Session

Track 1: AI Use Cases for Digital Signage

John Schweikert

John Schweikert

GM Digital Signage, Poppulo

Austen Portz

Austen Portz

VP Product & Technology, Poppulo

Joseph Aviles

Joseph Aviles

VP, Partnerships & Growth, Poppulo

Explore the cutting-edge applications of AI in the digital signage landscape. This forward-thinking session will showcase real-world examples of how AI is revolutionizing content creation, audience engagement, and analytics in digital signage. Gain insights into how you can leverage AI to enhance your signage strategies and stay competitive in an evolving market.

Track 2: Best Practices for Organizing Your Cloud Environment: Takeovers (Deep Dive), Scheduling, Optimizations, Labels, Tables, Deployment

Drew Magee

Drew Magee

Senior Customer Success Engineer, Poppulo

Dave Levitt

Dave Levitt

Senior Customer Success Engineer, Poppulo

Master the art of efficient cloud management for your digital signage network. This comprehensive technical session will cover advanced topics including content takeovers, optimal scheduling techniques, performance optimizations, effective use of labels and tables, and streamlined deployment strategies. Equip yourself with the knowledge to create a well-organized, high-performing cloud environment that enhances your digital signage operations.

Track 1: Partnering for Impact: The CEM Experience

Tommy Rivera

Tommy Rivera

Manager, Communications Engagement Management at Poppulo

Garrett Delphia

Garrett Delphia

Director - Services Consutling & Professional Services Director

Discover how Communications Engagement Management (CEM) helps organizations optimize workflows, maximize product features & capabilities, accelerate innovation, and achieve measurable impact. Hear from experts and see real world examples of the flexibility, scalability, and strategic value of partnering with CEM to elevate communications success.

Track 2: Best Practices for Organizing Your Cloud Environment: Takeovers (Deep Dive), Scheduling, Optimizations, Labels, Tables, Deployment

Drew Magee

Drew Magee

Senior Customer Success Engineer, Poppulo

Dave Levitt

Dave Levitt

Senior Customer Success Engineer, Poppulo

Master the art of efficient cloud management for your digital signage network. This comprehensive technical session will cover advanced topics including content takeovers, optimal scheduling techniques, performance optimizations, effective use of labels and tables, and streamlined deployment strategies. Equip yourself with the knowledge to create a well-organized, high-performing cloud environment that enhances your digital signage operations.

Closing Remarks

Ruth Fornell

Ruth Fornell

CEO, Poppulo

Wrap up Pop Summit 2025 with closing remarks from Ruth Fornell, as we recap what was discussed and look ahead to where Poppulo is headed next. Join us for her insights and inspiration before we say goodbye.

Thank You to Our Sponsors

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Why Denver?

Why Now?

In addition to Denver being the location of Poppulo's US HQ, it's a vibrant hub of innovation and technology, providing the perfect backdrop for this forward-thinking event. Fall is the ideal time to gain the knowledge and connections you need to strategize and implement impactful digital signage initiatives for the year ahead.

Don't Miss Out on This Exclusive Opportunity.

Space at Pop Summit will be limited to ensure an intimate and impactful experience.

Join us in Denver this October 14-16 for Pop Summit

An exclusive in-person event designed to help you do more with your digital signage.

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