Forget the endless debate about the communication challenges around hybrid work and the return to the office—what about the 2.5 billion people who don’t work at desks?
Many are on manufacturing floors and are already hard to connect with through traditional company comms. When they’re on the production floor, most employees don’t have access to a smartphone or computer—or even a company email address.
So, it’s hard for them to get the information they need to feel connected and be productive. The communication problem hinders operational efficiencies and innovation as well as making it difficult to engage employees. Then, there are the knock-on effects such as attracting and retaining talent, and the practical issue of safety and compliance requirements.
The templates in this guide will help you develop an effective and actionable comms strategy based on the priorities of your business.
Use them to identify your communications pain points, determine how those challenges align with your top priorities, and rank your priorities to form an action plan.
Christine Kendall
Content Marketing Manager, Poppulo
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
