The Ultimate Guide to Change Management Communication

Organizations must adapt to challenges and change like never before. Those who can do this quickly, by getting their people on board, will have a competitive advantage. But the other side of that, of course, is that those incapable of adapting and changing quickly will inevitably get left behind.

Most change programs fail, mainly because of poor or inadequate communication.

The key to planning and implementing complex, organizational, technical, and cultural change is to have—and to communicate clearly and repeatedly—a compelling Change Story.

This guide explores:

• How to create a winning Change Story
• How to make it stick with employees and get their buy-in
• Key strategies for successfully driving change

If you can’t give people a compelling reason why change is needed, and communicate that story clearly and convincingly, with relevance for your people, the risk of failure is high before you ever even get off the starting blocks.

This guide arms you with the information and direction to get you there.