— November 21st, 2025
Managing a growing digital signage network without the right platform can quickly become overwhelming.
From unexpected device downtime to inconsistent content playback, these challenges drain time and resources that should be focused on creating impactful experiences. On top of that, gaps in reporting—or reliance on tedious, manual tools—make it difficult to measure performance and optimize your strategy. Without clear insights, ensuring your signage network supports your organization’s goals becomes a major hurdle.
In our last webinar, Poppulo’s product team unveiled Analyze Agent, an AI-powered assistant designed to revolutionize how organizations manage their signage networks. This tool will help move teams from reactive troubleshooting to proactive optimization, saving time and improving performance. Keep reading to get the key takeaways from the webinar and learn what makes Analyze Agent a game-changer for digital signage teams.
Why Digital Signage Needs Intelligence
Managing a large signage network isn’t just about pushing content to screens—it requires monitoring device health, ensuring content plays as scheduled, monitoring user activity, and keeping files and folders organized. Traditionally, these tasks require manual effort and constant attention.
“Our customers tell us they are spending so much time tracking down playback issues, auditing users, or manually reconciling reports just to answer simple questions like: Did that message play? Why is that device offline?” –Kelly Parisi, Director of Product Marketing, Poppulo
This inefficiency not only drains resources but also delays critical communication. AI offers a smarter way forward—automating repetitive tasks, surfacing actionable insights, and enabling teams to focus on strategy rather than troubleshooting.
From Dashboards to Conversations
The evolution of digital signage mirrors other enterprise technologies. We’ve moved from static posters to connected networks, and now, the next step is toward intelligent systems. Austen Portz, VP of Product and Technology at Poppulo, explained this shift:
“We’re not just talking about yet another chat interface. We’re talking about AI that plans, takes steps across systems, and delivers an outcome—not just an answer.”
This is the essence of Agentic AI—a new generation of assistants that don’t just respond to queries but actively solve problems. Instead of asking, “Show me a report,” signage teams can now say, “Help me keep the network healthy and content reliable.” The agent gathers data, reasons over it, and recommends next steps—all with transparent evidence.
What Makes Analyze Agent Different
Analyze Agent isn’t another dashboard or analytics tool. It’s a conversational command center that provides instant insights into four critical areas:
- Device health: Spot patterns in offline devices and prevent outages before they happen.
- Content playback: Verify what played, where, and when—without pulling manual reports.
- User activity auditing: Track changes and identify risky behaviors effortlessly.
- Network cleanup: Surface unused folders and optimize system efficiency.
Venessa Wiist, Director of Product Management at Poppulo, emphasized the simplicity and power of this approach:
“No more dashboards, no more spreadsheets, no more digging. It’s all happening in a conversational, AI-assisted experience.”
This means faster troubleshooting, smarter content decisions, and leaner network management—all without the manual effort that slows teams down today.
Ashley Furney, Senior Product Manager at Poppulo, showcased Analyze Agent in action during the webinar. Her demo highlighted how the tool transforms everyday workflows:
“I’ve been able to detect and resolve a content issue, identify risky user behavior, and find the root cause of an offline device—all within a couple of minutes, whereas previously, this may have taken hours.”
Practical Applications for Your Team
So, how can organizations start leveraging Analyze Agent today? Here are some practical use cases:
- Rapid troubleshooting: Detect and resolve device issues before they impact screens.
- Content optimization: Identify underperforming content and adjust timing or targeting.
- Governance and auditing: Maintain compliance by tracking user activity and changes.
- Performance reporting: Export summaries and visuals for leadership without manual data pulls.
And for teams new to AI, Poppulo’s Prompt Library offers curated examples to help users know exactly what to ask and how to phrase it—flattening the learning curve and ensuring consistent results.
Looking Ahead at the Agentic Ecosystem
Analyze Agent is just the beginning. Poppulo is building a broader agentic ecosystem that will eventually include agents for content creation, scheduling, and optimization. These agents will work together, learning from playback and engagement data to automatically suggest improvements or design variations.
“It’s all about turning reactive management into proactive optimization.”—Venessa Wiist, Director of Product Management at Poppulo
Future capabilities may include real-time content generation based on engagement insights, A/B testing for signage effectiveness, and measuring audience sentiment. Imagine a closed-loop system where insights from Analyze feed directly into content creation and scheduling—making every cycle smarter than the last.
Why This Matters
AI isn’t just a buzzword—it’s about delivering real and actionable results.
“Our approach to AI isn’t about hype, it’s about helping real people work smarter.”
With Analyze Agent, digital signage teams can move beyond monitoring to intelligent management, saving time, reducing errors, and unlocking new levels of performance. This is more than a tool—it’s a strategic advantage for organizations that want to stay ahead in a fast-changing communication landscape.
Ready to experience Analyze Agent? Poppulo is rolling out Analyze Agent in a limited beta, with plans to expand access soon. If you’re interested in joining the beta or learning more, reach out to Poppulo today.