Smarter Signage Strategies for Higher Ed –

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Driving Guest Engagement & Revenue at Choctaw Casinos and Resorts

Learn how a multiple-property casino operator boosts engagement & revenue with scalable digital signage.

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Quick Case Study Overview

Choctaw Casinos and Resorts needed to ensure it had a cohesive digital signage strategy that could effectively deliver a mix of dynamic and static content across multiple properties, while also enabling each site to operate hundreds of screens for a variety of use cases. Additionally, the company sought a way to maximize ROI from its existing digital signage investments, plus streamline wayfinding at its flagship property in Durant, a resort that boasts over 218,844 sq ft of gaming floor and 1,616 hotel rooms.
Quick Case Study Overview

"Currently we run Poppulo for all of our digital signs on-property. We have hundreds of landscape and portrait signs we use for promotional content. But we also have signs specifically designed for our food and beverage locations, our entertainment venue, and our convention space, as well as our wayfinding and gamefinding applications."

— Thomas A. O'Sullivan, Director of Marketing, Choctaw Casinos and Resorts

Just a Few Highlights

While this case study covers a lot—from strategy and alignment through execution and revenue-generation—there are a lot of things worth calling out. To find out everything Choctaw is doing with digital signage, fill out the form, but until then, here's a few highlights. <li>25% improvement in event ticket sales </li> <li>Increase in conference bookings due to custom branding </li> <li>Intent-based scheduling drives additional revenue from events </li>
Just a Few Highlights