ChatGPT got the world talking about artificial intelligence as if it was something new. But if AI was a person, it might be thinking about retirement. It’s been 67 years since the famous “workshop” at Dartmouth College in New Hampshire, where a study of artificial intelligence was based on the premise that “every aspect of learning or any other feature of intelligence can in principle be so precisely described that a machine can be made to simulate it.” But the arrival of ChatGPT is without doubt a historic landmark.
In tandem with the excitement generated by its launch, ChatGPT also created worry and concerns, including fears that AI platforms would eliminate jobs. This fear spread through many in the internal comms community, just as it did in other sectors. So, with Microsoft’s Bing and Google’s Bard boosting the ranks of generative AI-powered tools— what have we learned? How can companies improve their communications through AI? How can it boost productivity and employee experience? Have those job fears been justified for internal communicators?
This critical functionality is the bedrock for platforms designed and built for IC, like Poppulo—and in that context, generative AI should be best regarded as a (powerful) complementary assistant to what your comms platform enables in the areas that matter most for internal comms.
Download our guide to learn about the latest trends, tips, and best practices for getting the best out of AI for internal comms.
Tim Vaughan
Editorial Director, Poppulo
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
