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Closing the Divide: How Two Companies are Engaging Frontline Workers with Digital Signage
EXECUTIVE BRIEF

Closing the Divide: How Two Companies are Engaging Frontline Workers with Digital Signage

About this Executive Brief

Engaging employees proves to be a hurdle for most businesses, but the difficulty level spikes when your workforce includes a blend of deskless workers, remote staff, and those in-office. This makes the challenge of reaching every employee with meaningful, relevant content significantly more complicated as many employees working remotely or on factory floors don’t have access to the same tools and resources as in-office employees. Yet, addressing this challenge is paramount for ensuring the success of the business.

During Poppulo’s 2024 Engage Conference, Daniel Brown, Editor
of Digital Signage Today, Marissa Landon, Communications Specialist at Wayne-Sanderson Farms, and Oscar Castillo, Factory Modernization & Digital Transformation Project Manager at Northrop Grumman, had an engaging discussion around the importance of bridging the gap between frontline and back-office workers, where they shared key strategies and tips for leveraging digital signage for internal communications.

To watch this full session, From Frontline to Back Office: Bridging the Gap with Disconnected Worker, check out this link. If you just want to get the key takeaways, keep reading to learn:

  • Strategies and tactics for engaging deskless, remote, and in-office employees
  • The importance of operational and organizational communications
  • Essential tools and technologies for enhancing employee engagement

Author

 Christine Kendall

Christine Kendall

Content Marketing Manager, Poppulo

Contributors

Marissa Landon

Marissa Landon

Communications Specialist at Wayne-Sanderson Farms

Oscar Castillo

Oscar Castillo

Factory Modernization & Digital Transformation Project Manager at Northrop Grumman

Daniel Brown

Daniel Brown

Editor of Digital Signage Today

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