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Successful business executives know the value and benefits of having great employee communications. It shapes the culture of an organization, impacts productivity, and influences employee engagement.
But what about when communication isn’t what it should be, when employees are either kept in the dark or not informed as they should be about company purpose, goals, and direction, their own roles, and what’s expected from them?
The answer is straightforward and unambiguous— poor employee comms hurts employees, customers, and ultimately the financial bottom line. The question is, how much?
At Poppulo, we work closely with the best companies in the world who take their employee communication very seriously indeed. But to truly understand the impact that good comms—and bad comms—can have on the business, we decided to embark on a research project to quantify that value.
We commissioned an independent research company to survey 500 C-Suite and senior executives at companies with over 5,000 employees in the USA, EU, and UK—and we presented the findings at a webinar hosted by Priya Bates, President of Inner Strength Communication Inc., and Rich Tobin, Director of US Sales at Poppulo.
In this executive brief, we’ll dive into the key takeaways from the webinar, plus how internal comms can have a larger impact on the workplace and customer experience.
Christine Kendall
Content Marketing Manager, Poppulo
Priya Bates
President, Inner Strength Communication Inc.
Rich Tobin
Director of Sales US
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
