Successful business executives know the value and benefits of having great employee communications. It shapes the culture of an organization, impacts productivity, and influences employee engagement.

But what about when communication isn’t what it should be, when employees are either kept in the dark or not informed as they should be about company purpose, goals, and direction, their own roles, and what’s expected from them?

The answer is straightforward and unambiguous—poor employee comms hurts employees, customers, and ultimately the financial bottom line. The question is, how much?

At Poppulo, we work closely with the best companies in the world who take their employee communication very seriously indeed. But to truly understand the impact that good comms—and bad comms—can have on the business, we decided to embark on a research project to quantify that value.

We commissioned an independent research company to survey 500 C-Suite and senior executives at companies with over 5,000 employees in the USA, EU, and UK—and we presented the findings at a webinar hosted by Priya Bates, President of Inner Strength Communication Inc., and Rich Tobin, Director of US Sales at Poppulo.

In this executive brief, we’ll dive into the key takeaways from the webinar, plus how internal comms can have a larger impact on the workplace and customer experience.