Inspired Gear

Meet Poppulo AI: Your personal comms assistant.

Learn More

Poppulo
The Enormous Impact Employee Communication has on Business Today
EXECUTIVE BRIEF

The Enormous Impact Employee Communication has on Business Today

About this Executive Brief

Successful business executives know the value and benefits of having great employee communications. It shapes the culture of an organization, impacts productivity, and influences employee engagement.

But what about when communication isn’t what it should be, when employees are either kept in the dark or not informed as they should be about company purpose, goals, and direction, their own roles, and what’s expected from them?

The answer is straightforward and unambiguous— poor employee comms hurts employees, customers, and ultimately the financial bottom line. The question is, how much?

At Poppulo, we work closely with the best companies in the world who take their employee communication very seriously indeed. But to truly understand the impact that good comms—and bad comms—can have on the business, we decided to embark on a research project to quantify that value.

We commissioned an independent research company to survey 500 C-Suite and senior executives at companies with over 5,000 employees in the USA, EU, and UK—and we presented the findings at a webinar hosted by Priya Bates, President of Inner Strength Communication Inc., and Rich Tobin, Director of US Sales at Poppulo.

In this executive brief, we’ll dive into the key takeaways from the webinar, plus how internal comms can have a larger impact on the workplace and customer experience.

Author

 Christine Kendall

Christine Kendall

Content Marketing Manager, Poppulo

Contributors

Priya Bates

Priya Bates

President, Inner Strength Communication Inc.

Rich Tobin

Rich Tobin

Director of Sales US

Related content

Redefining the Role of the Communicator: Insights from Gallagher's State of the Sector

Redefining the Role of the Communicator: Insights from Gallagher's State of the Sector

Each year, Gallagher’s State of the Sector report sheds light on the top priorities, trends, and barriers within the communications sector—and 2024’s report delivers again, highlighting the rise of AI technology, and reflecting on whether communicators are becoming more strategically aligned with their business’ bottom line.

Employee Comms
Webinar: Employee Communications Trends for 2024

Webinar: Employee Communications Trends for 2024

The last several years have put employee communicators in the limelight. From communicating throughout uncertain times, to reimagining the employee experience during a time when the “workplace” is more loosely defined than ever before, and new AI technology is introduced quickly, noteworthy trends in IC crop up frequently and must be addressed. Which begs the question—what trends should IC keep an eye out for in 2024?

Employee Comms
AI-Powered Internal Communications: Strategies for Success

AI-Powered Internal Communications: Strategies for Success

Everywhere we look, it’s clear that Artificial Intelligence (AI) is having its breakout moment—especially in the world of work. 2023 has been a pivotal year for the development and adoption of generative AI tools, and we’re only seeing the tip of the iceberg with AI-powered chatbots, like ChatGPT, Microsoft’s Bing, and Google’s Bard.

Employee Comms