By Mic Wilborn
— November 24th, 2025
When you’ve spent over 15 years shaping how guests experience one of the world’s most iconic hospitality brands, “impact” is more than a measure—it’s a legacy.
That’s why this month, we’re proud to recognize Pejman Parvazi, Regional Director of IT for Hilton Worldwide’s West Region, as the latest recipient of the Poppulo Impact Award.
A Career Defined by Vision and Innovation
Over his 15+ years with Hilton, Pejman has led the charge in modernizing the way the brand communicates with guests and staff alike. From the early days of static event boards to today’s dynamic, data-driven content, his leadership has guided a digital transformation built on one simple principle: technology should enhance human experience.
Today, Pejman oversees digital signage operations—in addition to the other technologies the brand has—for 25 Hilton properties, spanning more than 500 screens across the West Region. His network includes everything from meeting-room signs and video walls to readerboards, digital menuboards, employee-facing screens, and more—all designed to solve a variety of challenges for his hotels.
But what truly distinguishes Pejman’s work isn’t the size of the network—it’s the thoughtfulness behind it.
From Information to Experience
Under Pejman’s direction, digital signage has become far more than a set of screens. It’s a living, adaptive communications channel—one that reflects each property’s unique energy while maintaining the Hilton standard of excellence.
Reflecting on how digital signage fits into the hospitality landscape, Pejman shares how his team leverages Poppulo’s digital signage platform to keep guests informed, engaged, and inspired across a diverse portfolio of properties. From real-time event updates to beautiful visual storytelling, his approach to signage blends technology, design, and hospitality in equal measure.
Measurable Impact at Every Property
The results of Pejman’s leadership are evident across the his properties in the West Region—though the most notable examples are at the Hiltons of San Francisco Union Square and Parc 55 San Francisco, where the strategic use of digital signage—and the ability to upsell custom branding packages for its signs—has driven measurable ROI and increased event bookings. Annually, this approach yields increased event bookings and hundreds of thousands of dollars in additional revenue from branding package adoption. And while that is a standout use case, that only scratches the surface of the impact Pejman delivers.
Building the Future of Hospitality Communications
Pejman’s work demonstrates what’s possible when technology and hospitality move in sync. His vision extends beyond screens and systems—it’s about connection, efficiency, and the emotional experience of every guest who walks through Hilton’s doors.
Reflecting on his journey with digital signage in the hospitality industry, Pejman shared,
Over the past 15+ years at Hilton, my partnership with Poppulo has been one of the constants—and one of the highlights—of my career. I’ve had the privilege of getting to know the company, the technology, and most importantly, the people. I’ve seen firsthand the vision and passion that drives the platform. The achievements we’ve had with digital signage would not have been possible without the incredible partnership with my friends at Poppulo. That’s what makes this recognition even more special. So, on behalf of my team, I want to say thank you for this award, this is such a great moment.”
Celebrating Leadership and Legacy
Poppulo CEO Ruth Fornell stated, “Pejman’s vision for what digital signage can do within the hospitality sector is impressive. It was impressive when he started implementing signage over 15 years ago, and it remains impressive today, as he scales that network across 25 properties. His work is a testament to how technology, when led by thoughtful strategy, a deep understanding of people, and a keen focus on the outcomes Hilton needs, can add to the guest experience. His leadership continues to raise the bar for what’s possible with digital signage in hospitality, and we’re excited to see what he accomplishes next.”
Congratulations, Pejman, on this well-deserved recognition—and thank you for your continued partnership, innovation, and impact!
About the Poppulo Impact Awards
The Poppulo Impact Awards recognize individuals and organizations who are using Poppulo to achieve measurable, meaningful results. Winners are celebrated for strategic thinking, execution excellence, and measurable business impact. Learn more about the Poppulo Impact Awards here.