By Mic Wilborn
— January 7th, 2026
We’re excited to welcome Amber King to Poppulo as our new Vice President of Sales.
Amber joins us from Planar and brings more than 30 years of experience across the AV and digital signage ecosystem, with a career rooted in helping organizations communicate more effectively and drive real business impact.
We recently sat down with Amber to talk about her move to Poppulo, the industry trends and customer challenges top of mind as she steps into the role, and how she thinks about building teams that go beyond hitting targets to truly partner with customers for lasting success. In the Q&A below, Amber shares her perspective on where digital signage is headed—and where she sees the biggest opportunities for Poppulo to make an impact. Read on to learn more!
You’re coming to Poppulo from Planar—a major player in the digital signage ecosystem. What made Poppulo feel like the right next step in your career?
What made this move feel right was a combination of reputation, people, and purpose. I’ve spent more than 30 years in the AV and digital signage industry and I was very familiar with the company’s previous name, Four Winds Interactive. They’ve always been a big player in the digital signage industry, with a strong presence in the market, and more importantly, a strong reputation for doing meaningful work.
What really stood out to me, though, was the interview process itself. Over multiple conversations, I got a clear sense of the culture; how collaborative the organization is, how thoughtful the leadership team is, and how closely their philosophy aligns with my own. No one was “selling” me on the role in the traditional sense, but I walked away feeling confident that this was a place where I could both contribute and grow.
At the core, my career has always been about getting the right message to the right audience at the right time and doing it in a way that drives real business impact. That’s exactly what Poppulo is focused on. The opportunity to help fulfill that mission on a global stage was incredibly compelling for me.
With your extensive experience in the digital signage space, what industry trends or customer challenges are top-of-mind for you heading into this new role?
One of the biggest shifts we’ve seen over the past several years is how organizations think about physical space. As companies reassess real estate footprints and adopt more hybrid work models, they’re asking different questions about where—and why—digital signage fits. At the same time, budgets are under more scrutiny than ever. Customers want to understand not just what a solution does, but why it matters. With the rise of AI, that question gets even sharper: “Why do I need this platform when I could try to solve part of the problem myself?”
At the same time, I believe digital signage has evolved from a nice-to-have into a must-have. When done right, it’s no longer just about the display, it’s about delivering timely, relevant information, supporting safety, driving sales, reducing confusion, and more. To put it simply, successful digital signage deployments must be about driving impact. Another challenge I see consistently is a very human one: content ownership. People want the screens to be effective, but they don’t want the burden of constantly figuring out what to publish and when. Reducing that friction, making it easier for the right content to reach the right people, is where AI-enabled platforms like Poppulo can be a real game-changer.
What’s interesting is that all of these challenges are tightly connected, pointing directly to the need for a more intelligent, unified platform. As organizations rethink space, scrutinize spend, and explore AI, digital signage has to do more than just exist—it has to prove value, reduce effort, and scale with the business. The real opportunity is in removing the complexity around content and decision-making, using technology to ensure the right messages reach the right people at the right time. That’s where Poppulo stands out above the rest, and that’s one of the many reasons I’m excited to be here.
Poppulo continues to evolve its platform to meet enterprise communication needs. Where do you see the biggest opportunity for Poppulo to make an impact in the market?
One of the things that immediately impressed me about Poppulo is its direct connection to end users. Their history of selling directly has allowed Poppulo to truly understand customer challenges by industry, to tell the story effectively and demonstrate value in a way that resonates with each customer.
I see a tremendous opportunity to expand Poppulo’s ecosystem through strategic partnerships. When consultants, architects, designers, integrators, and dealers are all aligned around a solution, it becomes much easier to scale impact. Instead of being a lone voice in the market, Poppulo is poised to become a trusted and embedded part of a broader enterprise solution.
Poppulo has a powerful story to tell—about enterprise-grade communications, usability, and ROI—and there’s an opportunity to elevate that story more broadly across the industry through partnerships with other heavyweights in the AV landscape. Layer on top of that the continued evolution of AI within the platform, and you have a solution that not only solves today’s challenges but anticipates tomorrow’s. That combination is where I see real market differentiation.
Sales leaders often talk about building teams that not only hit targets but truly partner with customers. What’s your leadership philosophy?
My leadership philosophy is simple: lead by example. I believe in rolling up my sleeves, staying engaged, listening closely, and setting clear expectations. Accountability matters—but it starts with holding myself accountable first. There’s no role I’d ask someone on my team to take on that I wouldn’t step into myself.
But beyond that, my focus—and the focus my teams always adopt—starts with the customer. My approach has never been about selling solutions for the sake of selling solutions. It’s about understanding what a customer is actually trying to accomplish and ensuring the solution fits their needs today and as they grow. Every organization is at a different stage, and success comes from meeting them where they are, not forcing a one-size-fits-all answer.
For the sales organization, that means leading with curiosity and education. We will focus on helping customers understand how a digital signage solution will simplify communication, scale across teams and locations, and continue to deliver value as their requirements evolve. When the solution is aligned to the customer’s reality, and is also built to grow with them, success follows naturally.
Outside of your day-to-day responsibilities, what excites you personally about joining Poppulo?
The people and the culture stood out immediately. Throughout the interview process, I kept thinking, I could work with these people—and enjoy it. That’s not something you always feel in interviews. The conversations felt genuine, grounded in a shared vision of building a company where people want to work and customers feel truly supported.
The mission resonates with me as well. Poppulo is focused on delivering tools that are highly usable, scalable, and impactful across industries. Helping organizations communicate better—while showing clear business value—is something I’ve always been passionate about. Poppulo has an incredible story to tell, and I’m excited to be part of shaping how that story is shared—internally, with customers, and across the broader market.