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The US retail chain Sears was the first organization to link employee engagement with superior financial performance. Since then, consistent surveying by Willis Towers Watson has proved time and again that companies with more engaged employees are more profitable. In fact, they can outperform their industry peers by a factor of 3.5.
So if engagement is such a prized goal, how can HR departments implement an internal communications strategy most effectively to increase employee engagement? Poppulo guest writer and communications expert Andy Blacknell has identified three areas that provide opportunities for an HR strategy to contribute to driving engagement.
This guide also includes case studies from organizations who have implemented engagement strategies, including Pernod Ricard, edf energy, Avery Dennison and Aviva.
Andrew Blacknell
Change & Communication Consultant
This time last year, we were talking about a possible return to “business as usual”. A year later, “unusual” has become the name of the game as the workplace continues to undergo unprecedented change.
Today’s uncertain economic outlook and fast pace of change mean that businesses must continue transforming to keep up, and for most companies, HR and Transformation teams play a critical role in managing the necessary changes.
Successful business executives know the value and benefits of having great employee communications. It shapes the culture of an organization, impacts productivity, and influences employee engagement.
