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The US retail chain Sears was the first organization to link employee engagement with superior financial performance. Since then, consistent surveying by Willis Towers Watson has proved time and again that companies with more engaged employees are more profitable. In fact, they can outperform their industry peers by a factor of 3.5.
So if engagement is such a prized goal, how can HR departments implement an internal communications strategy most effectively to increase employee engagement? Poppulo guest writer and communications expert Andy Blacknell has identified three areas that provide opportunities for an HR strategy to contribute to driving engagement.
This guide also includes case studies from organizations who have implemented engagement strategies, including Pernod Ricard, edf energy, Avery Dennison and Aviva.
Andrew Blacknell
Change & Communication Consultant
It’s no secret that all employees, regardless of industry or role, rely on timely and accurate information to carry out their jobs and remain aligned with the company’s objectives. However, the task of managing internal communication is no longer confined to a single department or function.
Join us for an enlightening webinar as we delve into the world of strategic communication, exploring the hurdles that individual communicators face, the hurdles that comms teams face, and what it takes to clear those hurdles and deliver best-in-class communications.
Great communicators don’t necessarily make great leaders, but brilliant leaders are always superb communicators. That business leaders today must prioritize communication as a critical skillset is beyond debate. We know it from our own worklife experiences and from having witnessed the critical role CEO communication played during the pandemic, in addition to numerous research papers.
