Revealing The Total Economic Impact™ of Poppulo
Forrester Study
Watch On-demand
Speakers
Lewis O'Neill
Senior Communications Business Partner, WPP
Heather Bicknell
Product Marketing Director, Formerly of Poppulo
About this webinar
Discover how leading organizations are driving measurable impact with Poppulo’s employee communications platform in our upcoming webinar, featuring findings from a Forrester Total Economic Impact™ (TEI) study and real-world insights from Poppulo customers.
In this insightful session, you will:
- Uncover the results of the Forrester independent TEI study*, including the economic and qualitative benefits achieved by Poppulo customers.
- Engage with a live communications leader who will share how they’ve evolved their IC strategies using Poppulo.
- Take away practical insights on proving the value of internal comms, building a business case, and improving employee engagement.
Discussion Topics Will Include:
- The state of internal communications before Poppulo
- Transformations in communication strategies and team efficiency with Poppulo
- Standout campaigns, outcomes, and lessons learned
- Tips on measuring IC impact and building buy-in across the business
Whether you're a comms leader or exploring how to elevate your internal communications, this session will provide inspiration, data, and actionable strategies you can apply right away.
Reserve your spot now to hear directly from those making a difference with Poppulo.
*The Total Economic Impact™ of the Poppulo Employee Communications Platform, a commissioned study conducted by Forrester Consulting on behalf of Poppulo, in April 2025. Results are over three years for a composite organization based on interviewed customers.
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The Misalignment Tax: Closing the Strategy–Performance Gap with Comms + HR
Employee use of the word “misalignment” to describe leadership increased 143% last year. Nine in 10 leaders say strategic alignment matters, but less than one in 10 employees feel it. That gap has held for seven years and it’s becoming a bigger, more urgent problem. In a time of constant change, eroding trust, and AI-accelerated everything, misalignment spreads faster, slowing decisions, duplicating effort, distorting priorities, and eroding the bottom line. This is the Misalignment Tax—a silent, compounding drain on productivity, performance, and ultimately profitability. Every organization pays it, unseen and unquantified. In this live webinar, Zora Artis and Wayne Aspland of Clear Leaders share what their latest global research reveals about why alignment fails, what it truly costs organizations, and what it takes to turn around. It is a strategic opening for Communication and HR to lead the fix—together. These functions are uniquely positioned to make it happen, but most aren’t doing so yet. This session is about changing that. What You’ll Gain: A Clear Understanding : Why the gap persists, and the two paradoxes that sustain it. The AI Multiplier : How AI amplifies clarity in aligned organizations—and chaos in misaligned ones. A Practical Framework : The leadership conversations required to close the gap, and how Comms + HR can shape them. Tangible Actions : Specific moves Communication and HR leaders can initiate immediately. The Research Behind the Session: Zora and Wayne’s research - their third global study - draws on interviews with more than 50 CEOs, Chiefs of Staff, and senior leaders across communication, HR, strategy, and operations - and points to three conversations that determine whether strategy actually moves, or simply sits on a shelf. It also explores the cross-functional enabling work that must happen before any of them can.