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Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
But in a business environment defined by constant transformation, the ability to navigate change successfully is crucial for organizational resilience and growth. Given how often IC teams communicate about change-related things, this template looks at campaign structure through the lens of change comms, but is equally applicable to other types of campaigns.
When it comes to change—organizational restructuring, implementing new technologies, redefining corporate culture, or simply getting employees to adopt a new process—effectively communicating is crucial to achieving organizational goals. However, many companies find
it challenging to engage employees and stakeholders throughout this process, risking confusion and resistance.
To lay the groundwork for successful transformation, communicators must develop a well-crafted campaign plan that aligns employees and stakeholders with organizational goals, builds trust and transparency, and reinforces desired behaviors.
These templates aim to provide a clear framework for creating a powerful communication campaign that not only conveys critical information but also motivates and unites your workforce around change.
Use these templates to clearly define your change campaign goals and audience, identify what success looks like for your campaign, and develop a channel plan to clearly communicate with your target audience.
Christine Kendall
Content Marketing Manager, Poppulo
Email remains the heartbeat of internal communication. But too often, employee inboxes are overloaded with messages that miss the mark: ignored, skimmed, or quickly forgotten. This 45 minute masterclass will show you how to turn employee emails and newsletters into communications people actually want to open, read, and respond to. Andrew Hubbard will share strategies shaped by his communications work at Poppulo and learnings from partnerships with many of the world’s most successful companies — as well as his senior comms experience at Rolls-Royce, Santander, and National Grid. What You’ll Learn How to make the most of email in your channel strategy Optimizing email structure: positioning, length, and mix of articles Personalization and dynamic targeting strategies that make every message count Governance, workflow automation and the impact of language translation How to craft subject lines employees actually open Metrics that matter (beyond opens): CTR, CTA completion, and outcomes that prove value What You’ll Take Away A framework you can apply immediately to your own employee emails Inspiration from what “good” looks like in top organizations Practical, tactical wins you can implement tomorrow The confidence to elevate your newsletters from send to strategic asset
Your guests expect seamless experiences, from the moment they walk through your casino’s doors until the time they cash out their chips. And behind the scenes, staff need timely updates, operational insights, and clear directives to keep the property running smoothly. By meeting those expectations—and exceeding them as often as possible—you can drive revenue, improve guest satisfaction, and keep people coming back for more. Increasingly, digital signage is the communication solution the casino industry relies on to bridge the gap between guest engagement and operational efficiency. This guide explores how a unified digital signage strategy, powered by purpose-built applications and deep system integrations, can elevate every aspect of a casino’s environment.
The way we communicate is changing, and it’s changing rapidly. In this webinar, leaders from Poppulo’s Product and Engineering team unpack the growing role of artificial intelligence in digital signage. From reducing manual content creation and scheduling to enabling proactive maintenance and troubleshooting, AI is making signage smarter, more responsive, and more effective. Learn how Poppulo’s agentic AI platform empowers your digital signage network to adapt, learn, and act in service of your goals with minimum TCO. How AI is reshaping digital signage strategies across industries Why agentic AI is a game-changer for content creation, management, scheduling, analyzing, and more Real-world use cases of AI-enhanced digital signage How to get started with AI in Poppulo