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Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
But in a business environment defined by constant transformation, the ability to navigate change successfully is crucial for organizational resilience and growth. Given how often IC teams communicate about change-related things, this template looks at campaign structure through the lens of change comms, but is equally applicable to other types of campaigns.
When it comes to change—organizational restructuring, implementing new technologies, redefining corporate culture, or simply getting employees to adopt a new process—effectively communicating is crucial to achieving organizational goals. However, many companies find
it challenging to engage employees and stakeholders throughout this process, risking confusion and resistance.
To lay the groundwork for successful transformation, communicators must develop a well-crafted campaign plan that aligns employees and stakeholders with organizational goals, builds trust and transparency, and reinforces desired behaviors.
These templates aim to provide a clear framework for creating a powerful communication campaign that not only conveys critical information but also motivates and unites your workforce around change.
Use these templates to clearly define your change campaign goals and audience, identify what success looks like for your campaign, and develop a channel plan to clearly communicate with your target audience.
Christine Kendall
Content Marketing Manager, Poppulo
With digital signage, seeing is believing. Explore this lookbook to gain inspiration, get insight into top applications across a variety of industries, and explore what's possible with digital signage from Poppulo.
When it comes to implementing or managing digital signage at scale—a lot of questions must first be answered. In this webinar, experts from Poppulo’s hardware team will cover the many technical details that must be considered before ever deploying a single piece of content to your digital signage, including best practices for hardware selection, implementation, and ongoing network management.
Selecting the right digital signage software can be a complex and overwhelming task. With the seemingly unlimited number of options available, it’s crucial to get your selection right, as not all platforms are equal. To make it easier to get the right digital signage platform, we’ve created an RFP template for you to use to help ensure you get the solution that meets your unique needs.
