
EXECUTIVE BRIEF
Organizations today face constant change, from everyday adjustments to large-scale transformation projects. Amidst this change, the alignment between an organization’s Employee Value Proposition (EVP) and the actual lived experiences of its employees becomes crucial. Misalignment can lead to disengagement, decreased productivity, and high turnover rates, ultimately hindering company growth and innovation.
In this rapidly evolving landscape, understanding and connecting with employees’ emotions is crucial for fostering a supportive culture, driving readiness for change, and creating an engaging employee experience.
This executive brief summarizes key insights and strategies for successfully navigating change, which were discussed in the second webinar of a three-part series dedicated to exploring the intersection of Internal Communications (IC) and change management.

Christine Kendall
Content Marketing Manager, Poppulo

Joss Mathieson
Founder and Chief Encouragement Officer

Leona O'Sullivan
Employer Brand Manager
Checking in. Finding the right conference room. Choosing where to dine. Booking a spa treatment. Deciding what to do next. Catching the shuttle to the airport. Digital signage plays a role in each of those moments. When used strategically, digital signage becomes more than a collection of screens. It helps hotels welcome guests, simplify navigation, promote amenities, drive revenue, support meetings and events, and communicate important information exactly when it’s needed. Behind the scenes, it keeps hotel teams informed, aligned, and equipped to deliver exceptional service. Leading hotels are using digital signage as a connected communication network that enhances the guest experience while improving operational efficiency across the property. This guide explores the essential digital signage applications helping hotels create exceptional guest experiences and unlock the full potential of their digital signage investment. Continue reading to learn about how digital signage is used to impact the guest experience.
In most professional services firms, information is scattered, and valuable time is wasted trying to find it. Company news, policies, business updates, key documents—all in different places, and rarely in the first place you look. Now there's real risk on top of wasted time. Clients are questioning the value of professional advice at the same time AI is raising the stakes on quality and accuracy. As employees increasingly use AI to accelerate their work, firms need to ensure people are working from approved content, trusted knowledge, and the latest policies—not outdated or unofficial information. Keeping people aligned on standards, governance, and current policy is now part of how a firm can protect what it's spent years building. Join us to see how leading firms are building a modern digital workplace that gives employees one personalized place to find company news, documents, policies, people, and business applications—and see what's happening across the wider firm, so they spend less time searching and more time delivering work that clients trust. What you'll learn During this session, we'll show how professional services firms: Give employees a single place to find news, knowledge, policies, applications, and everyday resources. Keep people aligned on the standards, governance, and quality expectations that protect client work. Reach employees wherever they work, across mobile, Microsoft Teams, and digital signage. Make sure people receive only what's relevant to their role, office, or practice area, in their preferred language. Confirm critical updates are seen and acknowledged, with must-read communications and reporting. Connect colleagues across offices and practices, so local teams see the wider firm without losing their own focus. Use AI to help employees find the right policy, procedure, or precedent in seconds. Integrate with Microsoft Teams and Microsoft 365, so communications and knowledge sit inside the tools people already use. Measure real engagement and reach, not just publishing activity. Join us at 10am ET | 3pm BST | 4pm CEST
Digital signage is what people see. Connected experiences are what they remember. Inspired by our participation in the Avixa Retail Experience at InfoComm, this webinar explores what it really takes to create digital signage that drives outcomes—not just attention. We'll look beyond the display itself to uncover the connected ecosystem that powers exceptional experiences. From content strategy and AV technology to data, analytics, and system integrations, you'll learn how each piece contributes to creating environments that are more engaging, more measurable, and ultimately more valuable. While the examples come from retail, the lessons extend far beyond the sales floor. Whether you're designing experiences for employees, students, patients, guests, or shoppers, you'll learn how to adapt the strategies and innovations behind today's most engaging retail environments to better connect with your own audiences—and drive meaningful outcomes for your organization. You'll Walk Away With: Insight into the ecosystem requirements behind successful, innovative digital signage experiences Strategies for applying retail innovations across any vertical Practical ways to create more engaging, measurable experiences