Smarter Signage Strategies for Higher Ed –

Join the Session!
Inspired Gear
Aligning Employee Value Proposition (EVP) and Emotional Culture for Effective Change Management

EXECUTIVE BRIEF

Aligning Employee Value Proposition (EVP) and Emotional Culture for Effective Change Management

About this Executive Brief

Organizations today face constant change, from everyday adjustments to large-scale transformation projects. Amidst this change, the alignment between an organization’s Employee Value Proposition (EVP) and the actual lived experiences of its employees becomes crucial. Misalignment can lead to disengagement, decreased productivity, and high turnover rates, ultimately hindering company growth and innovation.

In this rapidly evolving landscape, understanding and connecting with employees’ emotions is crucial for fostering a supportive culture, driving readiness for change, and creating an engaging employee experience.

This executive brief summarizes key insights and strategies for successfully navigating change, which were discussed in the second webinar of a three-part series dedicated to exploring the intersection of Internal Communications (IC) and change management.

Author

 Christine Kendall

Christine Kendall

Content Marketing Manager, Poppulo

Contributors

Joss Mathieson

Joss Mathieson

Founder and Chief Encouragement Officer at Change Oasis

Leona O'Sullivan

Leona O'Sullivan

Employer Brand Manager at Deloitte Ireland

Related content

Internal Email Masterclass: Transform Employee Comms in Under 60 Minutes

Email remains the heartbeat of internal communication. But too often, employee inboxes are overloaded with messages that miss the mark: ignored, skimmed, or quickly forgotten. This 45 minute masterclass will show you how to turn employee emails and newsletters into communications people actually want to open, read, and respond to. Andrew Hubbard will share strategies shaped by his communications work at Poppulo and learnings from partnerships with many of the world’s most successful companies — as well as his senior comms experience at Rolls-Royce, Santander, and National Grid. What You’ll Learn How to make the most of email in your channel strategy Optimizing email structure: positioning, length, and mix of articles Personalization and dynamic targeting strategies that make every message count Governance, workflow automation and the impact of language translation How to craft subject lines employees actually open Metrics that matter (beyond opens): CTR, CTA completion, and outcomes that prove value What You’ll Take Away A framework you can apply immediately to your own employee emails Inspiration from what “good” looks like in top organizations Practical, tactical wins you can implement tomorrow The confidence to elevate your newsletters from send to strategic asset

WEBINAREMPLOYEE COMMSMEASUREMENT
AI-Enabled Communication at Scale: The Future of Digital Signage

The way we communicate is changing, and it’s changing rapidly. In this webinar, leaders from Poppulo’s Product and Engineering team unpack the growing role of artificial intelligence in digital signage. From reducing manual content creation and scheduling to enabling proactive maintenance and troubleshooting, AI is making signage smarter, more responsive, and more effective. Learn how Poppulo’s agentic AI platform empowers your digital signage network to adapt, learn, and act in service of your goals with minimum TCO. How AI is reshaping digital signage strategies across industries Why agentic AI is a game-changer for content creation, management, scheduling, analyzing, and more Real-world use cases of AI-enhanced digital signage How to get started with AI in Poppulo

WEBINARDIGITAL SIGNAGE
Ultimate Guide to Casino Digital Signage

Your guests expect seamless experiences, from the moment they walk through your casino’s doors until the time they cash out their chips. And behind the scenes, staff need timely updates, operational insights, and clear directives to keep the property running smoothly. By meeting those expectations—and exceeding them as often as possible—you can drive revenue, improve guest satisfaction, and keep people coming back for more. Increasingly, digital signage is the communication solution the casino industry relies on to bridge the gap between guest engagement and operational efficiency. This guide explores how a unified digital signage strategy, powered by purpose-built applications and deep system integrations, can elevate every aspect of a casino’s environment.

WHITEPAPERSDIGITAL SIGNAGE