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See the AgendaEXECUTIVE BRIEF
Navigating change within an organization can be a daunting task, fraught with challenges such as resistance from employees, communication breakdowns, and the complexity of implementing new technologies. These obstacles can hinder progress and make it difficult to achieve strategic goals. However, with the right approach and tools, these challenges can be transformed into opportunities for growth and innovation.
Acting as catalysts for strategic alignment and amplifying internal communications, change champions play a pivotal role in
managing and driving effective organizational change. By identifying, mobilizing, and empowering these individuals, organizations
can achieve sustainable change and foster a culture of continuous improvement.
This guide delves into the strategies and techniques necessary to leverage change champion networks for driving transformation. With insights from thought leader Silvia Cambie, a Digital Communication and Change Expert with experience at Wipro and IBM, you will learn how to harness the power of these networks to support the adoption of innovative new technologies like generative AI.
Through real-world examples, this guide provides practical tips for overcoming resistance, engaging sceptics, and effectively communicating complex changes. Additionally, it offers methods to measure the impact and success of your change initiatives, ensuring sustained progress and long-term benefits for your organization. Whether you are an HR practitioner, internal comms professional, or involved in change management and digital transformation, this guide will equip you with the tools and knowledge to turn change champion management into a key pillar of your transformation strategy.
Christine Kendall
Content Marketing Manager, Poppulo
Silvia Cambie
Digital Communication and Change Expert, formerly of Wipro and IBM
Caroline Daly
General Manager, Employee Communications
Email remains the heartbeat of internal communication. But too often, employee inboxes are overloaded with messages that miss the mark: ignored, skimmed, or quickly forgotten. This 45 minute masterclass will show you how to turn employee emails and newsletters into communications people actually want to open, read, and respond to. Andrew Hubbard will share strategies shaped by his communications work at Poppulo and learnings from partnerships with many of the world’s most successful companies — as well as his senior comms experience at Rolls-Royce, Santander, and National Grid. What You’ll Learn How to make the most of email in your channel strategy Optimizing email structure: positioning, length, and mix of articles Personalization and dynamic targeting strategies that make every message count Governance, workflow automation and the impact of language translation How to craft subject lines employees actually open Metrics that matter (beyond opens): CTR, CTA completion, and outcomes that prove value What You’ll Take Away A framework you can apply immediately to your own employee emails Inspiration from what “good” looks like in top organizations Practical, tactical wins you can implement tomorrow The confidence to elevate your newsletters from send to strategic asset
The way we communicate is changing, and it’s changing rapidly. In this webinar, leaders from Poppulo’s Product and Engineering team unpack the growing role of artificial intelligence in digital signage. From reducing manual content creation and scheduling to enabling proactive maintenance and troubleshooting, AI is making signage smarter, more responsive, and more effective. Learn how Poppulo’s agentic AI platform empowers your digital signage network to adapt, learn, and act in service of your goals with minimum TCO. How AI is reshaping digital signage strategies across industries Why agentic AI is a game-changer for content creation, management, scheduling, analyzing, and more Real-world use cases of AI-enhanced digital signage How to get started with AI in Poppulo
Your guests expect seamless experiences, from the moment they walk through your casino’s doors until the time they cash out their chips. And behind the scenes, staff need timely updates, operational insights, and clear directives to keep the property running smoothly. By meeting those expectations—and exceeding them as often as possible—you can drive revenue, improve guest satisfaction, and keep people coming back for more. Increasingly, digital signage is the communication solution the casino industry relies on to bridge the gap between guest engagement and operational efficiency. This guide explores how a unified digital signage strategy, powered by purpose-built applications and deep system integrations, can elevate every aspect of a casino’s environment.