Effective Digital Signage in Higher Education: Real World Applications and Trends

Digital signage has revolutionized communication within universities and colleges, enhancing the experience for students, faculty, and visitors. Over the last 20 years, digital signage has evolved from simple display screens to sophisticated networks that integrate with various campus systems, providing dynamic and interactive content catered to the right audiences for any campus location. The ability to deliver real-time information, promote events, and ensure safety through emergency alerts has made digital signage an indispensable tool in higher education.

As part of Poppulo’s Forward ‘24 virtual webinar series, we brought together industry leaders from Penn State University, the University of Nebraska, and West Virginia University to share their insights on the latest trends and best practices in digital signage for higher education. The discussion highlighted how colleges and universities have adopted innovative solutions to connect with their campus communities more effectively.

From interactive wayfinding kiosks and emergency alerts to dynamic menuboards and student communications, digital signage is being used in diverse ways to improve campus operations and enhance the overall experience for students and staff. You can watch the full session, Redefining Campus Comms: A Panel Discussion on Digital Signage Trends, on-demand here.

This executive brief summarizes the key takeaways from the webinar, providing a comprehensive overview of the most impactful trends in digital signage for higher education. We’ll share real-world examples of how top universities are leveraging this technology, strategies for setting up and managing a signage network, and the benefits of using dynamic content to engage and inform the campus community.