REPORTS
The Total Economic Impact™ of Poppulo
Forrester Study
About this Study
How Poppulo Customers Achieved a Significant 375% ROI
The impact strong internal communication has on an organization is undeniable, but how do you measure that value?
In April 2025, Poppulo commissioned Forrester Consulting to conduct a The Total Economic Impact™ (TEI) study to independently assess the potential ROI enterprises may achieve with Poppulo.
Forrester interviewed four Poppulo customers and aggregated their results over three years into a composite organization. The study explores how Poppulo helped drive significant improvement in communication quality and processes, leading to increased employee and communicator productivity and decreased turnover costs.
Download the study to discover the substantial cost savings and business benefits realized by Poppulo customers, including:
- A three-year 375% return on investment (ROI) with a payback period of less than 6 months
- 2X employee reach, resulting in increased understanding and $2.9M in time savings
- 32 working days saved per Poppulo user each year through more efficient content creation
- A 5% reduction in corporate communication staff turnover through increased employee engagement and satisfaction
The Total Economic Impact™ Of The Poppulo Employee Communications Platform, a commissioned study conducted by Forrester Consulting on behalf of Poppulo.
Author
Heather Bicknell
Product Marketing Director, Poppulo
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