Inspired Gear
The Total Economic Impact™ of Poppulo

REPORTS

The Total Economic Impact of Poppulo

Forrester Study

About this Report

How Poppulo Customers Achieved a Significant 375% ROI

The impact strong internal communication has on an organization is undeniable, but how do you measure that value?

In April 2025, Poppulo commissioned Forrester Consulting to conduct a The Total Economic Impact (TEI) study to independently assess the potential ROI enterprises may achieve with Poppulo.

Forrester interviewed four Poppulo customers and aggregated their results over three years into a composite organization. The study explores how Poppulo helped drive significant improvement in communication quality and processes, leading to increased employee and communicator productivity and decreased turnover costs.

Download the study to discover the substantial cost savings and business benefits realized by Poppulo customers, including:

  • A three-year 375% return on investment (ROI) with a payback period of less than 6 months
  • 2X employee reach, resulting in increased understanding and $2.9M in time savings
  • 32 working days saved per Poppulo user each year through more efficient content creation
  • A 5% reduction in corporate communication staff turnover through increased employee engagement and satisfaction

The Total Economic Impact Of The Poppulo Employee Communications Platform, a commissioned study conducted by Forrester Consulting on behalf of Poppulo.

Author

Heather Bicknell

Heather Bicknell

Product Marketing Director, Formerly of Poppulo

Related content

The Future of Manufacturing Communications

Manufacturing and production facilities are operating in an era defined by disruption, labor shortages, supply chain volatility, and rising safety and compliance demands. Leaders are under constant pressure to optimize processes, reduce downtime and rework, improve quality, and engage a workforce that is largely deskless. In this environment, clear, real-time communication isn’t a “nice to have”—it’s mission-critical. Yet production-floor employees are often the hardest to reach. Traditional channels like email, mobile apps, and intranet platforms don’t effectively connect with workers who don’t have access to devices during their shifts. When communication breaks down, so does alignment around KPIs, safety protocols, quality standards, and company goals. Digital signage has become a critical infrastructure layer in modern manufacturing environments. Together, Poppulo and BrightSign® enable manufacturers to deploy secure, scalable, and high-performance digital signage networks across thousands of endpoints. From KPI dashboards and manufacturing execution systems (MES) integrations to safety communications and employee engagement initiatives, this guide explores how manufacturers can leverage enterprise-grade digital signage to drive operational excellence, strengthen culture, and future-proof their production floor communications.

WHITEPAPERSDIGITAL SIGNAGE
Planning Templates: How to Plan the Number and Placement of Digital Signs on Your Production Floor

Manufacturing facilities face unique challenges when it comes to driving productivity, safety, and operational efficiency with a primarily deskless workforce—many of which can be addressed with strategically deployed digital signage. From production dashboards and manufacturing execution systems (MES) displays to wayfinding, standard work signage, safety messaging, and general employee communications, digital signage is an effective way to reach all on-site workers, regardless of their roles. That’s why manufacturing organizations around the world rely on Poppulo’s digital signage platform and secure, purpose-built media players from BrightSign® to deliver reliable, real-time information across their facilities. However, starting a new digital signage initiative or optimizing an existing network involves careful planning. In addition to defining integration requirements, you must determine the number and location of screens, the purpose of each endpoint, and the content each zone should display. Mapping out the zones in your facility that require digital signage—and identifying the audience and use case for each—can help define your digital signage footprint and uncover gaps in your current network. The templates included in this guide provide recommendations for endpoint planning across different facility zones, helping you align screen placement with operational goals and communications needs.

WHITEPAPERSDIGITAL SIGNAGE
Unlocking the Full Potential of Casino Digital Signage: Applications You Need

Digital signage is one of the most visible technologies on a casino floor. But, done correctly, digital signage can impact casinos in ways guests will never see. Top casinos are using digital signage as an integrated communications network—one that connects guests to experiences, empowers employee communication, andimproves casino operations. Yes, screens can and should be used for promotions, wayfinding, and menuboards. But they can be used for more than that. When used strategically, digital signage becomes more than a promotional tool. It becomes part of your casino’s attention infrastructure, and it can directly impact your bottom-line. Across your property, screens can influence decision-making in real time. They guide guests to amenities. They build anticipation for events. They amplify the excitement of a big win. They ensure staff are prepared before stepping onto the floor. They provide leadership teams with immediate operational insight. This shift in thinking can unlock tremendous value for your property. This guide explores the essential guest-facing and employee-focused applications that top casinos are deploying today to drive engagement, strengthen operational alignment, and unlock the full potential of their digital signage investment.

WHITEPAPERSDIGITAL SIGNAGE