EXECUTIVE BRIEF
Strategic Communication: Why It's Vital—And How to Do It Effectively
About this Executive Brief
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
Research shows strategic communicators are more influential in their organizations and enjoy higher levels of personal well-being than those who operate in advisory and supporting roles.
This executive brief, based on a Poppulo panel discussion— between Pia Stoklund, VP of Global Employee Communications & Engagement at Pandora, the world’s largest jewelry company, Sharn Kleiss, Strategy Partner for Employee Experience & Insights at Gallagher, and Poppulo’s Product Marketing Director, Heather Bicknell—explores the clear benefits of being a strategic communicator, what it means for internal communicators and the key skills that set strategic communicators apart.
Key takeaways:
– The Purpose of Internal Communications Today
– How Supportive, Advisory, and Strategic Internal Communications Differ
– The Multiple Benefits of Being a Strategic Communicator
– How to Become a More Strategic Communicator
Author
Tim Vaughan
Editorial Director, Poppulo
Contributors
Pia Stoklund
VP of Global Employee Communications & Engagement at Pandora
Sharn Kleiss
Strategy Partner for Employee Experience & Insights at Gallagher
Heather Bicknell
Product Marketing Director, Poppulo
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